Healthcare Success

OCTOBER 31, 2022

Google Trends is a powerful but underutilized tool that helps healthcare marketers. It also allows marketers to analyze search term popularity over time, explore related keywords, and compare how search terms vary across different geographical areas. Review keyword traffic trends by time for deeper consumer insights.

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Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Healthcare Quality of Care Patient Experience Doctors 183

Healthcare Success

MAY 10, 2024

In today’s blog post, I share an effective editorial workflow you can implement today between your healthcare marketing agency and medical experts. Spotlight on the Health Information on Your Website Today’s top healthcare organizations know their mission and values (i.e., It also promotes provider expertise in leading-edge treatments.

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Healthcare Success

AUGUST 14, 2023

Today’s trusted healthcare sites feature up-to-date, accurate information. Here are five ethical steps to update your content for SEO to rank higher, attract more healthcare consumers, and grow your business. Choose keyword targets Review all keyword options and take note of their search volume.

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Healthcare 130

Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential.

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Healthcare Success

OCTOBER 9, 2023

Healthcare consumers demand better, more personalized experiences at every touchpoint. Listen to the podcast: So, it makes sense for healthcare businesses to focus their attention on their websites, landing pages, and paid search campaigns. So, how can healthcare marketers effectively capture and maintain their interest?

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Healthcare Success

JANUARY 3, 2023

So be sure to use the Google Ads keyword tool (or others) to estimate likely demand. Here are the key elements PPC (pay-per-click) managers must keep tabs on and regularly optimize to ensure campaign success: Keyword research and targeting. Negative keyword research. Habits and expectations. Ad positioning. Device targeting.

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Patient Experience Healthcare 264

Healthcare Success

MAY 2, 2022

What’s more, consistently distributing press releases to the right media outlets allows healthcare organizations to build credibility with journalists and patients. . Here are 14 newsworthy topics to consider for healthcare brands: New product (e.g., Press Release Template for Healthcare. new technology) or service launch.

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Sequence Health

DECEMBER 12, 2022

If you’re a healthcare marketer, it’s essential to know the most common paid search mistakes and how to avoid them. A healthcare advertising agency can help you create an effective campaign and ensure that the ads you run are successful. Read more: How to Choose a Healthcare Advertising Agency. These include: 1.

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Healthcare 52

Healthcare Success

JULY 18, 2022

The healthcare industry is constantly evolving, and it’s essential for all healthcare businesses—and their websites—to evolve to stay competitive. Starting around five years ago, we made the strategic decision to refocus our business to serve larger healthcare clients that would benefit most from our expertise.

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Healthcare Success

SEPTEMBER 27, 2022

Years ago, it was common for healthcare providers to ask, “How did you hear about us?” For these reasons and more, manual call tracking for healthcare often falls to the bottom of the priority list in favor of other high-priority tasks, like scheduling appointments. What is Call Tracking for Healthcare?

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Healthcare Success

JANUARY 30, 2023

Prioritize findability Today’s healthcare consumers expect healthcare websites to have: Intuitive navigation Easy-to-understand, educational content Easy, online appointment scheduling Convenient Telehealth options Secure, online access to medical records (e.g., This is especially important for the healthcare industry.

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Healthcare Success

OCTOBER 18, 2022

Today’s healthcare consumers expect high-quality options close to where they live or work. And healthcare marketers are always looking for the most cost-effective channels to reach them. This method also gives marketers the opportunity to define additional levels of targeting, such as keyword targeting. What is Geofencing?

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Healthcare Success

NOVEMBER 28, 2022

While black hat SEO has always been around, we’re seeing a resurgence in the healthcare industry led by either inexperienced or irresponsible digital marketers trying to jump ahead to the finish line. Keyword stuffing. Keyword stuffing. In the body copy, keyword use should flow naturally within the context of the page.

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Prevention Integration Healthcare 139

Healthcare It News

MAY 20, 2024

In this, part one, we talk with Kwiatkowski about his views on hot topics in AI in healthcare overall. How are patients and clinicians responding to these tools, and is there more healthcare could be doing to accelerate use or broaden adoption? Are any keywords missing? And we're examining whether these tools work.

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Healthcare Success

MAY 2, 2022

What's more, consistently distributing press releases to the right media outlets allows healthcare organizations to build credibility with journalists and patients. . Here are 14 newsworthy topics to consider for healthcare brands: New product (e.g., Press Release Template for Healthcare. new technology) or service launch.

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Healthcare Hospitals Doctors Prevention 130

Healthcare Success

JANUARY 12, 2023

However, most aren’t written specifically for healthcare, meaning they don’t consider HIPAA or other compliance issues. Your Guide to Healthcare Review Responses. Bonus tip: Include one targeted keyword or keyword phrase (e.g., It’s easy to find detailed guides on how to respond to reviews. Thank the reviewer again.

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Patient Experience Regulations Doctors Hospitals 237

Sequence Health

AUGUST 17, 2022

In the healthcare industry, there are a few hashtags that you should be using to help promote your content and connect with other healthcare professionals. Let us discuss choosing the right healthcare hashtags and how to use them. Read more: Best Practices for Healthcare Advertising on Instagram. – #medical.

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Healthcare Success

MARCH 28, 2023

This is especially true in healthcare SEO. Gone are the days of a "set it and forget it" keyword strategy. However, it can cost significantly more if the agency is specialized in your market, you’re in a competitive space, you are a new business, or you have ambitious SEO goals. What Determines SEO Cost?

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Sequence Health

APRIL 10, 2024

In the digital age, it is important to have a well-optimized website, especially in the healthcare sector. SEO plays a crucial role in ensuring that your website not only reaches a wider audience but also attracts the right kind of traffic—potential patients actively seeking healthcare solutions.

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Healthcare 52

Sequence Health

JANUARY 20, 2023

Negative SEO is a real threat to any business, but it can be especially damaging to businesses in the healthcare industry. If you run a website that provides information on healthcare topics or sells products related to healthcare, then you need to protect your site from negative SEO attacks. What Is Negative SEO?

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Healthcare Doctors 52

GoMoHealth

MAY 24, 2021

Vincent Healthcare, Rimrock, and RiverStone Health, the Healthy SPARK program improves overall health for prenatal and postpartum women who may also be dealing with substance use disorder (SUD). Each program participant has their own personal page which organizes content relevant to the person’s individual needs in their healthcare journey.

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Healthcare Prevention Integration 90

Sequence Health

JUNE 13, 2023

Of course, it’s also essential for the healthcare industry. Your potential patients may be in your local market or they may be looking up your healthcare facility from a different city. That’s why you need healthcare SEO services. SEO stands for Search Engine Optimization. This is as opposed to paid traffic.

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Health Care Success

MARCH 28, 2022

Because healthcare consumers can’t find your business online if it’s not optimized for local SEO. . Effective local SEO for doctors, hospitals, and health systems requires a complete understanding of the healthcare consumer’s needs and wants and Google’s ever-changing algorithm. And, 16 common local SEO mistakes to avoid.

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Sequence Health

MAY 7, 2023

This is especially true for the healthcare industry. To help you through these strategies, let’s talk about some of the main paid search tips for healthcare programs to keep in mind. Testing It’s a great idea to hire a healthcare marketing firm to do testing on your website.

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Healthcare Doctors Medical Services Hospitals 52

Healthcare Success

OCTOBER 3, 2022

Now that we understand this update and how it works, let's look at ways to optimize your content, get it ranking high again, and attract more high-quality leads to your healthcare website. Here are 13 ways to create useful, high-quality content for your healthcare consumers: 1. Create authoritative, people-first content.

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Doctors Healthcare Accountability Prevention 139

Sequence Health

NOVEMBER 6, 2021

As a healthcare provider, you know that it is important to be found on the internet. Here are five creative ways to be more effective at healthcare SEO. In fact, some of the most successful blogs are written simply with their target audience in mind (plus the right keywords for healthcare). Get Blogging! Embrace Visuals.

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Healthcare Success

MARCH 6, 2023

18 Ways to Optimize a Healthcare Landing Page What Is PPC Landing Page Optimization? Healthcare landing pages increase your ad’s credibility and provide a concise view of your offer. Eliminate distracting navigation Healthcare landing pages are created to persuade visitors to perform a specific action (e.g.,

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Healthcare 148

HIT Consultant

JANUARY 24, 2024

Eric Prugh, Chief Product Officer at Authenticx Healthcare leaders should champion human-AI collaboration by having people work with AI to validate insights and develop engagement strategies. Extracts and correlates insights across dimensions, like intents, keywords, sentiment and specific topics. Increase profitability.

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Healthcare Accountability 52

Sequence Health

FEBRUARY 28, 2022

1) Figure Out the Right Keywords and Weave Them In. One way to improve local SEO for medical practices is by optimizing your website for relevant keywords. You can use tools like Google AdWords Keyword Planner to research which keywords are most relevant to your practice. 2) Add Your Geographic Location to Those Keywords.

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Doctors Healthcare 52

Etactics

JULY 28, 2023

Almost 90% of Americans search for healthcare information on social media. Factors such as how quickly a patient can make an appointment, reviews of healthcare providers, and how healthcare marketing teams use social media drive buying decisions. Table of Contents What is Healthcare Marketing? Build your own brand.

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Health Care Success

OCTOBER 18, 2021

Live events can be a core part of the marketing strategy for healthcare systems, hospitals and multilocation practices. When we talk about events as part of your marketing strategy, the keyword that comes to mind is engagement. For any healthcare system, it is essential to have a presence in the community. Engagement.

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Sequence Health

JANUARY 2, 2022

Tip 2: Use keywords in your titles and descriptions. Another way to improve your ranking on Google is by using keywords in your titles and descriptions. When people search for information online, they use specific keywords or phrases. Read It’s Not Too Late: Google Speed Test Your Healthcare Website NOW!

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Health Care Success

MARCH 14, 2022

Healthcare organizations need to embrace these new technologies to stay competitive. As consumer trends continue to shift and evolve at a neck-breaking pace, it’s more important than ever to make it easier for people to connect with your healthcare organization through targeted, relevant ads. . In today’s blog post, I share.

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Briggs Healthcare

MAY 22, 2023

Mary Madison, RN, RAC-CT, CDP Clinical Consultant – Briggs Healthcare On May 19, 2023, CMS posted an updated FAQ: CMS Waivers, Flexibilities, and the End of the COVID-19 Public Health Emergency document. Because this is a PDF, you can easily search by keyword(s) using the ALT+F function.

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Medicaid Medicare Healthcare 40

Briggs Healthcare

JUNE 16, 2022

Mary Madison, RN, RAC-CT, CDP Clinical Consultant – Briggs Healthcare. I’ve bolded (above) the keywords in each of the seven (7) chapters of the report. MedPAC released its June 2022 Annual Report to Congress on Wednesday, June 15, 2022. The 3-page Press Release is found here. The Executive Summary is found on pages 13 through 19.

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Medicare Healthcare 96

Etactics

AUGUST 17, 2023

But, there’s a reason behind the healthcare industry’s intention to boost its marketing budget by 10%. The industry term for these phrases is keywords. Keywords and Keyphrases Rather than finding keywords and writing about them in a blog, you can also sprinkle them throughout your web pages.

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