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Doctor Marketing: How to Integrate Doctors Into Your Marketing Programs

Healthcare Success

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Do your doctors look, sound, and feel like they are a part of your organization?

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Biden administration boosts loan forgiveness for primary care doctors, OB-GYNs who practice in rural areas

Fierce Healthcare

In a bid to boost the number of doctors serving rural communities, the Department of Health and Human Services has increased by 50% the initial loan repayment amount available to primary care provi | In a bid to boost the number of doctors serving rural communities, HHS has increased by 50% the initial loan repayment amount available to primary care (..)

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Most doctors have not yet tried AI but are 'cautiously optimistic' about the benefits

Fierce Healthcare

The hype around healthcare artificial intelligence has reached a fever pitch but most doctors are holding back from trying it out in their medical practice, for now. Among those who are holding off, doctors report lack of confidence in accuracy and a lack of integration or access through existing tools — as key obstacles to adoption.

Doctors 338
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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Invest in Email Marketing to Doctors. Doctors are extremely busy. Why email marketing to doctors? Text versus branded HTML.

Doctors 254
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Allina Health doctors unionize over health system’s objections

Health Care Dive

The certification is the latest win for doctors' unions, as momentum picks up in physician organizing.

Doctors 263
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HLTH23: Google Cloud rolls out new generative AI search tools for doctors, life sciences companies

Fierce Healthcare

LAS VEGAS—Google's cloud division unveiled new artificial intelligence-powered search capabilities to help doctors and nurses quickly access patients' clinical notes and other medical information a | Google's cloud division unveiled new artificial intelligence-powered search capabilities to help doctors and nurses quickly access patients' (..)

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CMS finalizes 2024 Medicare hospital, doctor payments, 340B fix and price transparency requirements

Health Care Dive

Regulators finalized a number of rules Thursday with sweeping implications for providers in the Medicare program, including rates for next year that doctors and hospitals slammed as insufficient.

Doctors 307