15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Planning Your Healthcare Marketing Strategies.

Women in the healthcare workforce

Health Care Dive

Women who work in healthcare have long endured setbacks, and the COVID-19 pandemic has threw a harsh spotlight on the obstacles they face while on the front lines

Healthcare Quality Week: Looking Back and Looking Forward


Greetings fellow healthcare quality professionals! I’m writing to you this month having just participated, along with thousands of you, in the celebration of Healthcare Quality Week. During this time: Healthcare Quality Week was recognized (1984/1985).

3 healthcare CIOs share top industry challenges

Health Care Dive

Healthcare CIOs help companies maintain the quality of care, balance costs, keep critical IT infrastructure up and running and attract enough talent to meet innovation goals

Innovative Ways to Improve Your Patients’ Digital Experience

Speaker: Prof. Dina Ziadlou, Ph.D., Professor at School of Health Science at Colorado Technical University, USA, Executive Board Member & Chair of Digital Transformation Leadership at International Society for Telemedicine and e-Health, Switzerland

As our healthcare ecosystem is a patient-centric system toward achieving quality care domains, it is essential to reshape our client empowerment and engagement strategies based on digital transformation to maximize the effectiveness of healthcare outcomes.

Rebuilding the Healthcare Workforce

Medi Leadership

The healthcare sector suffers the greatest decline in engagement, falling 12 percentage points last year, Gallup reports. In healthcare, this usually revolves around a mission of taking care of patients. The post Rebuilding the Healthcare Workforce appeared first on MEDI Leadership.

Healthcare Conversations: Connecting vs Talking

Healthcare Leadership

Please join us Tuesday, September 20, 2022, at 8:30 pm ET as we discuss the following topics: T1 : How do authentic, engaged conversations enhance healthcare in the face of rapid change and innovation? Blog Post by Joe Babaian. Does intent matter in the world of authentic communication?

Healthcare Consumers or Pawns?

Healthcare Leadership

Heather’s comment is striking and it’s emblematic of the entire healthcare system as we now know it. None of them point to a dramatic (and sometimes feared) “Amazoning of healthcare” which is one of the measuring sticks we use as a comparison.

Transparency Ecosystem in Healthcare

HIT Consultant

Bundled and transparently-priced services can “satisfy increasing patient interest in (the) cost of care,” the company says, and boost a patient’s trust in– and sense of loyalty to– their healthcare providers. Mr. Ketchel has over 10 years of combined experience in the healthcare industry.

NAHQ Awards Recognize Outstanding Healthcare Quality Professionals


CHICAGO (October 6, 2021)— Six healthcare quality professionals earned top honors from the National Association for Healthcare Quality (NAHQ) for their contributions to the profession. stronger and better healthcare system. Pelletier Healthcare Quality Award .

State of Healthcare Social Media

Healthcare Leadership

Is healthcare social media dying? Has it been the fad that everyone predicted in the early days, or has social media become an integral part of the healthcare landscape? The question is, are healthcare organizations monitoring their Twitter feeds and responding to patients?

Streamlining Patient Care: Strategies to Deal with Unified Communications & Collaboration

Speaker: Zafar Chaudry, MD, MS, MIS, MBA, Sr. Vice President – Chief Digital & Information Officer at Seattle Children’s

During this webinar, you will learn about collaborative healthcare software, strategies for increasing stakeholder participation, and communication optimization techniques for reducing message and alert fatigue.

Home Healthcare Gains New Champions

CHQ Healthcare

The healthcare industry knew COVID-19 would cause changes in critical areas, and a heightened awareness of home healthcare emerged as one of those. The results indicate more knowledge and participation from the healthcare professionals, which some may not find surprising.

Accelerating outcomes amid healthcare's digital transformation

Health Care Dive

New market research finds that while digital strategies are widespread in healthcare, execution challenges persist

Bad Behavior in Healthcare

Healthcare Leadership

We can see how this applies to everything in healthcare from clinical treatment, employee relations, hospice, patient interaction, and research, to innovation and yes, social media. This week, let’s focus on all aspects of behavior in healthcare. Healthcare Leadership

Solve.Care Unveils Web3.0 Development for Healthcare

HIT Consultant

What You Should Know: – Solve.Care , the healthcare blockchain platform company, has announced their Care.Labs Wallet, the revolutionary Web3.0 development which is set to revitalize the healthcare industry. decentralized healthcare solution.

The Current State of Healthcare Jobs

Healthcare Leadership

I have also heard from numerous company leaders who would love an introduction to anyone that I know who might be looking for a new healthcare role – clinical and non-clinical alike. Healthcare Experience is Precious. I have always believed that healthcare experience is precious.

Burnout, Tele-Health, and Accessibility: How to Manage the Expectation of a 24-Hour Workday

Speaker: Keith Carlson — BSN, RN, NC-BC, Host of The Nurse Keith Podcast

Learn how the healthcare industry can promote compassionate care and reduce burnout in a variety of ways.

Getting Started With Google Analytics 4 for Healthcare Brands

Healthcare Success

Google Analytics is an extremely powerful tool for healthcare businesses. Pros & Cons What Does This Change Mean for the Healthcare Industry? What Does This Change Mean for the Healthcare Industry?

11 Marketing Strategies that Support Personalized Healthcare

Healthcare Success

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. What is personalized healthcare (PHC)?

NAHQ Initiatives Help Accelerate Awareness of Healthcare Quality and Safety Competencies’ Value


Here at NAHQ, we feel a great responsibility to accelerate the awareness of the indispensable value of healthcare quality and safety competencies as we emerge from this global health crisis. HQ Principles: Fundamentals for Healthcare Quality and Safety Professionals.

Competition in Healthcare is Increasing—Rapidly and Dramatically

Healthcare Success

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. Owning a profitable private healthcare practice is becoming more difficult every year.

19 Massive Telehealth Learnings After 4,000,000 Visits in 2021

Speaker: Matt McBride, CEO and Co-Founder of Mend

Join Matt McBride, CEO of Mend, for an engaging discussion of the current state of Telehealth and patient engagement, including how your organization can streamline workflows to improve patient care.

Data-Driven Healthcare Operations Will Transform Outcomes

HIT Consultant

Tom James, Healthcare Cloud Services and Solutions Leader at 2nd Watch. That’s old news for healthcare executives, who’ve long understood the necessity of rebooting the way their organizations operate in the digital era.

Healthcare construction spending surges despite soaring expenses

Healthcare Dive

Inflation and supply chain concerns haven't slowed costly healthcare projects

Healthcare is not aviation


Many of us in the healthcare industry have experienced appropriate jealousy of the significant and long-standing quality and safety improvements made by those in the aviation industry. has fascinated us healthcare folks. Health IT featured Healthtech Healthcare

Healthcare Facilities of the Future

Healthcare Leadership

Over the past several weeks, I’ve been thinking about the design of healthcare facilities given our new reality of pandemics, climate disasters, and mass-casualty events. Is there a better way to design healthcare facilities to accommodate for these types of events?

Kaufman Hall Acquires Claro Healthcare

HIT Consultant

What You Should Know: – Kaufman, Hall & Associates, LLC (Kaufman Hall) has entered into a definitive agreement to acquire healthcare management consulting firm Claro Healthcare. Health IT Clinical Documentation Healthcare Mergers & Acquisitions Kaufman Hall revenue cycle

Healthcare fintechs targeted by cyber criminals

Healthcare Dive

Cybersecurity professionals say healthcare payments processing firms are particularly vulnerable to information technology breaches and ransom demands

RLDatix Acquires Galen Healthcare Solutions

HIT Consultant

– The Galen acquisition will enable RLDatix to help organizations meet regulatory requirements for data retention while also ensuring continuity of care for patients throughout their healthcare journey.

Definitive Healthcare Acquires Analytical Wizards, Healthcare Analytics Platform

HIT Consultant

What You Should Know: – This week, Definite Healthcare announced the acquisition of Analytical Wizards , an advanced analytics company revolutionizing analytics in healthcare by combining our AI/ML-powered technology, domain expertise, and high-touch relationship model.

Dear Digital Healthcare: Let’s Do Better

HIT Consultant

Digital transformation has increased healthcare access, but quality and consistency are lagging behind. The healthcare industry has gone digital faster than anyone could’ve expected. Digital options are known to increase healthcare access and convenience for patients.

How a self-service approach can boost healthcare customer satisfaction

Health Care Dive

Automate for agility: How technology can solve healthcare organizations’ biggest challenges

Shaping the Future of the Healthcare Quality Profession


As the professional home to a growing number of healthcare professionals focused on the critical work of quality, NAHQ takes tremendous pride in maintaining a strong and clear pulse of the environment. CPHQs aspire to be thought leaders within the healthcare quality arena.

Why There’s Renewed Interest In The Cloud for Healthcare

HIT Consultant

From the development of the EMR to the growth of telehealth, the digital environment for healthcare has evolved tremendously over the last few years. Though healthcare organizations have historically been slower to adopt cloud, we’re now seeing renewed interest.

Need For Speed In Healthcare

Healthcare Leadership

This week on #hcldr, let’s talk about the Need for Speed in Healthcare and what the implications really mean. Some thoughts to get you thinking: Does the healthcare revolution of fast/instant access include all populations? T3: What are your experiences with quick access to healthcare?

[Podcast] COVID Disruption & Its Indelible Mark on Healthcare Marketing

Healthcare Success

The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume. He believes it will significantly impact productivity and healthcare for quite some time. Healthcare Marketing healthcare marketing

2023 Healthcare Mandates

Advanced Data Systems

2022 is not quite finished yet, but you’ll want to spend some time considering what’s ahead in the coming year for your medical organization.

Healthcare executive compensation grows in 2022

Healthcare Dive

Median base salaries for executives at healthcare companies increased by 4.5% in the past year, according to consulting firm SullivanCotter

Winning The Healthcare Life Cycle

Healthcare Leadership

This prompts the question I am asking this week: in healthcare technology, processes, and paradigms – when is “closing time” for some established parts of healthcare and time for a new beginning? Healthcare LeadershipBlog Post By Joe Babaian.

Understanding the Evolving Landscape of Healthcare Quality


We never grow tired of acknowledging this and thanking you, the healthcare heroes, for your immeasurable contributions. Recently NAHQ self-published a timely, important Op-Ed that highlighted two keys to building a healthcare quality toolkit.

Kaiser healthcare workers to go on strike

Health Care Dive

The work stoppage could pose a significant challenge to operations in Kaiser's southern California market, where the unions poised to strike represent about 37% of the system's workforce in the region

Barriers in Healthcare

Healthcare Leadership

This is but one metaphor for an external barrier to healthcare that many face. For this discussion, I’ll consider these the external barriers to healthcare – things that keep people from engaging in the parts of healthcare they need or wish for. Healthcare Leadershi