Data Is Key Across the Sales Enablement Platform

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This blog explores the benefits that data can bring to your sales enablement program. In addition to the technology and having the right teams involved, data – where and how it is sourced, stored, stewarded, refreshed, and enriched – is critical. Data-Driven Application Implementations.

MicrosStrategy World: TAP Air Portugal in Real Time

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They are purchasing 40 new planes and need to get all the data on the entire network in real time and throughout the day. Show key network data on aircraft, maintenance, and other statistics. Data cuts across operations, customer, commercial, and maintenance divisions. In addition to that, TAP needed to combine it with real time data not in the datawarehouse. They needed to deliver real time data but in a data-driven culture. Start with the data.