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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

Welcome to step four of our “Marketing to Doctors” blog series. healthcare businesses, device and supply companies, SaaS, etc.) market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Doctors are extremely busy.

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Marketing to Doctors and Physicians

Healthcare Success

Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”.

Doctors 141
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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers.

Doctors 151
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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Planning Your Healthcare Marketing Strategies.

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Strategies to Deal with Collaborative Healthcare Communication

Speaker: Dr. Ugo Uwaoma, MD, MBA

During this webinar, you will learn about collaborative healthcare communication, strategies for increasing stakeholder participation, and communication optimization techniques for reducing message and alert fatigue.

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Healthcare access looms as doctors' top concern, followed by substance abuse, racial disparities and gun control

Fierce Healthcare

Healthcare access looms as doctors' top concern, followed by substance abuse, racial disparities and gun control. hlandi. Sat, 06/04/2022 - 13:23

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Let Doctors Be Doctors With Better Patient Data

Fierce Healthcare

Let Doctors Be Doctors With Better Patient Data. admin. Tue, 10/26/2021 - 20:56

Doctors 141
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Supreme Court sides with doctors in opioid 'pill mill' cases

Fierce Healthcare

Supreme Court sides with doctors in opioid 'pill mill' cases. rking. Mon, 06/27/2022 - 15:53

Doctors 202
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Content Marketing for Doctors: How to Create Content They Want & Need

Healthcare Success

Welcome to part three of our “Marketing to Doctors” blog series. As mentioned, marketing to doctors can be extremely challenging, complicated, and expensive. This post focuses on content marketing for doctors and why it’s essential for your business.

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Report: Over 220 doctors left Mission Health since its 2019 acquisition by HCA Healthcare

Fierce Healthcare

Report: Over 220 doctors left Mission Health since its 2019 acquisition by HCA Healthcare. dmuoio. Mon, 03/28/2022 - 16:23

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Amazon launches virtual doctor marketplace in newest healthcare play

Healthcare Dive

The company is doubling down on virtual care with its latest health business: a marketplace allowing customers to choose from a network of telehealth providers for a variety of common medical needs

Doctors 92
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Leveraging Technology and Communication: Overcome the 3 Misaligned Employee Benefits Incentives

Speaker: Chris Wolpert, Founder of Group Benefit Solutions

This webinar with Chris Wolpert will expose the hidden misaligned incentives in the employee benefits space and help you modernize your approach to benefits by leveraging technology and communication.

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Technology can improve the doctor-patient relationship

Healthcare It News

Enterprise Taxonomy: Node settings: Exclude from Accelerate RSS feed

Doctors 178
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Texas sues HHS over guidance compelling doctors to provide emergency abortions

Fierce Healthcare

Texas sues HHS over guidance compelling doctors to provide emergency abortions. dmuoio. Fri, 07/15/2022 - 11:51

Doctors 238
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Digital abortion providers, doctors brace for complex legal landscape after SCOTUS ruling

Fierce Healthcare

Digital abortion providers, doctors brace for complex legal landscape after SCOTUS ruling. hlandi. Sun, 06/26/2022 - 20:35

Doctors 251
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The Doctorate degree: Do I need it?

Pro CRNA

In 2004, the American Association of Colleges of Nursing (AACN) announced a bold recommendation that the Doctor of Nursing Practice (DNP) be established as the gateway for entry to practice degree for all advanced practice nurses. Why a doctorate degree and why now?

Doctors 130
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AMA moves against doctors who are spreading COVID-19 disinformation

Fierce Healthcare

AMA moves against doctors who are spreading COVID-19 disinformation. hlandi. Tue, 11/16/2021 - 12:38

Doctors 203
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Doctor groups turn up heat on Congress to halt 2023 pay cuts after final CMS rule

Fierce Healthcare

Doctor groups turn up heat on Congress to halt 2023 pay cuts after final CMS rule. rking. Thu, 11/03/2022 - 15:04

Doctors 207
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How doctors can speed their work with software

Healthcare It News

Enterprise Taxonomy: Node settings: Exclude from Accelerate RSS feed

Doctors 199
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16 doctors, clinic owners sentenced in $250M opioid fraud scheme

Fierce Healthcare

16 doctors, clinic owners sentenced in $250M opioid fraud scheme. dmuoio. Thu, 03/10/2022 - 12:19

Doctors 168
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Healthcare access, racial disparities, guns and climate – U.S. doctors are worried about some big social issues

Health Populi

Doctors heads and hearts are jammed with concerns beyond curing patients’ medical conditions: U.S. Topping physicians’ list of their top-five most important social issues, far above all others ranked healthcare access. 68% of doctors said that the U.S.

Doctors 68
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HLTH21: Grand Rounds Health, Doctor on Demand rebrand combined company as Included Health

Fierce Healthcare

HLTH21: Grand Rounds Health, Doctor on Demand rebrand combined company as Included Health. pminemyer. Mon, 10/18/2021 - 07:30

Doctors 268
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When to See a Doctor for a Cough

Healthcare Associates

When to See a Doctor for a Cough. Knowing when to see a doctor for a cough is key to catching certain illnesses and diseases early on so you can receive treatment. Here are signs that your cough is severe and that it’s time to make an appointment with Healthcare Associates of Texas.

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Zipline, MultiCare partner for medical deliveries to hospitals, doctors by drone

Fierce Healthcare

Zipline, MultiCare partner for medical deliveries to hospitals, doctors by drone. hlandi. Tue, 07/26/2022 - 11:50

Doctors 186
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Doctors expect virtual primary care to surpass in-person visits in 5 years: survey

Fierce Healthcare

Doctors expect virtual primary care to surpass in-person visits in 5 years: survey. rtorrence. Thu, 03/03/2022 - 11:29

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Pandemic has changed the way patients see doctors, new survey finds

Fierce Healthcare

Pandemic has changed the way patients see doctors, new survey finds. agliadkovskaya. Tue, 08/17/2021 - 11:11

Doctors 254
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Maximize Marketing ROI With Call Tracking for Healthcare

Healthcare Success

Years ago, it was common for healthcare providers to ask, “How did you hear about us?” For these reasons and more, manual call tracking for healthcare often falls to the bottom of the priority list in favor of other high-priority tasks, like scheduling appointments.

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10 Success Tips from Experienced Doctors

Advanced Data Systems

Here are 10 success tips from experienced doctors that you can apply in your own life and hopefully achieve even greater levels of success from medical school to residency and beyond. Healthcare AdviceHow good of a job do you think you are doing as a physician?

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AMA adopts policy to curb influence of private equity on new doctor training

Fierce Healthcare

AMA adopts policy to curb influence of private equity on new doctor training. rking. Thu, 11/17/2022 - 16:53

Doctors 151
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Why You Should Demand a Team of Healthcare Marketing Specialists

Healthcare Success

Just like in medicine, successful Healthcare Marketing requires a team of experienced specialists. Many people fail to appreciate that to achieve optimal results, Healthcare Marketing is a "team sport." Uninitiated executives and doctors assume marketing is easy.

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Doctors no longer bound by noncompetes under FTC’s proposed ban

Healthcare Dive

The FTC’s sweeping proposal would free physicians to work for a competitor, undermining the status quo in physician-employer relationships, attorneys told Healthcare Dive

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MedPAC declines to recommend to Congress additional pay bumps for doctors, hospitals

Fierce Healthcare

MedPAC declines to recommend to Congress additional pay bumps for doctors, hospitals. rking. Thu, 01/13/2022 - 16:07

Doctors 218
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How virtual care connects members to the right doctor

Healthcare Dive

A new study from the National Bureau of Economic Research, a nonprofit research organization, suggests members tend to choose healthcare systems in which their doctor is employed to avoid care interruptions

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Intermountain Health taps Story Health to help manage heart failure patients outside the doctor's office

Fierce Healthcare

Intermountain Health taps Story Health to help manage heart failure patients outside the doctor's office dmuoio Thu, 01/19/2023 - 12:18

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COVID-19 pandemic taking a toll on doctors outside of work, survey finds

Fierce Healthcare

COVID-19 pandemic taking a toll on doctors outside of work, survey finds. hlandi. Tue, 01/18/2022 - 12:42

Doctors 205
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Pain doctor convicted in $100M fraud scheme involving unnecessary spinal injections

Fierce Healthcare

Pain doctor convicted in $100M fraud scheme involving unnecessary spinal injections. hlandi. Mon, 09/27/2021 - 12:54

Doctors 210
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Most health systems still base doctors' pay on volume, despite push towards value-based care: study

Fierce Healthcare

Most health systems still base doctors' pay on volume, despite push towards value-based care: study. hlandi. Fri, 01/28/2022 - 07:12

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Competition in Healthcare is Increasing—Rapidly and Dramatically

Healthcare Success

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. Owning a profitable private healthcare practice is becoming more difficult every year.

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Most doctors get limited education on eating disorders. This online training helps fill the gap

Fierce Healthcare

Most doctors get limited education on eating disorders. This online training helps fill the gap. agliadkovskaya. Tue, 09/07/2021 - 10:24

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Doctor groups press lawmakers to ignore MedPAC recommendation to stand pat on pay in 2023

Fierce Healthcare

Doctor groups press lawmakers to ignore MedPAC recommendation to stand pat on pay in 2023. rking. Tue, 03/15/2022 - 16:36

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Do Doctors Need to Do More Than Provide Great Patient Care?

Healthcare Leadership

Doctors are already pressed for time and don’t spend enough time with patients, so why should we expect them to do more than that? I believe that physicians in the future, especially family doctors will be more likely to fight online misinformation.

Doctors 56
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10 Ways to Attract New Patients from Key Local Employers

Healthcare Success

Most healthcare providers have local businesses that are (or could be) a source of new business. Geofencing allows healthcare businesses to push hyper-relevant paid search advertisements to their target audience when they enter a specific location, like an office building or a factory.

Doctors 219
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Walmart teams up with Health at Scale to help its workers find the right doctor

Fierce Healthcare

Walmart teams up with Health at Scale to help its workers find the right doctor. rtorrence. Fri, 01/28/2022 - 15:08

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