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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. This is the first blog in the series.

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COVID-19 Lessons Chart a Path to a Better Healthcare System

Accountable Care Doctors

When in-person visits and elective surgeries are paused, the practices’ revenue streams dry up, precipitating serious financial harm. Going forward, does this mean the demise of private practice — a concern within our profession for decades? The Pandemic is Breaking Barriers in Thinking and Practicing.

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COVID-19 Lessons: A Path to a Better Health Care System

Accountable Care Doctors

In integrated medical practices, patients typically access their own doctor and care team — as opposed to an outside service — and benefit from advice that draws from the team’s knowledge of the patient’s history via a shared electronic medical record. Address and remedy disparities in health care.