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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Target Your Best Prospects.

Doctors 148
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COVID-19 Lessons Chart a Path to a Better Healthcare System

Accountable Care Doctors

Those medical groups and health systems that have strong foundations to provide integrated care are demonstrating the ability to: Rapidly adapt to pandemic conditions by implementing new ways to safely deliver care through telehealth, drive-through testing sites, and alternative venues such as hospital-at-home.

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COVID-19 Lessons: A Path to a Better Health Care System

Accountable Care Doctors

These more tightly integrated systems of care demonstrated: The ability to rapidly pivot and deliver care in new ways and venues, like video visits, drive-by testing sites, and even the conversion of public buildings into emergency hospitals. New initiatives such as hospital-at-home should be encouraged.