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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. This is the first blog in the series.

Doctors 148
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COVID-19 Lessons Chart a Path to a Better Healthcare System

Accountable Care Doctors

The lessons from COVID-19 outline a path forward toward sustainable, high-quality healthcare. There is no argument that this pandemic is a devastating crisis in terms of its impact on society and its impact on our healthcare system. The Pandemic is Breaking Barriers in Thinking and Practicing. No, it means an evolution.

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COVID-19 Lessons: A Path to a Better Health Care System

Accountable Care Doctors

As providers continue to apply lessons learned from their experience with the COVID-19 pandemic to their delivery models and reimbursement structures, it is clear more must be done to promote value in healthcare. Finally, the shortage of primary care physicians needs to be addressed by fully recognizing that it is its own specialty.