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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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Five Ways to Empower Patients and Improve Patient Engagement

Patient Safety Movement

In honor of World Health Organization World Patient Safety Day 2023, the Patient Safety Movement Foundation hosted a webinar dedicated to the theme of “Empowering Patients.” And they can provide feedback and advocacy so that their experiences can be used to improve care for other patients.”

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Newsletter, July 2023

Patient Safety Movement

Don Berwick—one of the original giants in patient safety and a founding member of the Institute for Healthcare Improvement—gave an inspiring keynote address. First, he recognized the superb healthcare force we have in the US, how dedicated they are, and how frustrated they are by the avoidable harm to patients that is occurring.

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First Do No Harm

Briggs Healthcare

and Jonathan Blum, Centers for Medicare & Medicaid Services – names you may recognize from CMS National Stakeholder Calls. Ensuring patient safety is at the heart of the Hippocratic Oath: First, Do No Harm. Protecting patients must always remain our first priority. The authors are Lee Fleisher, MD.,

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Newsletter, October 2022

Patient Safety Movement

Joe’s passion for patient safety has been a driving force behind breakthrough developments in medical innovation at the company he founded, Masimo. CHAIRMAN’S LETTER Dear Friends and Colleagues, Last month, we recognised 2022 World Patient Safety Day.

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Leveraging Telemedicine as a Workforce Multiplier for Clinicians

HIT Consultant

During the first phase of the pandemic, both patients and providers embraced remote care, prompting an incredible spike in utilization – approximately 63 times pre-pandemic baseline levels among Medicare patients, new CMS data reveals. This is a troubling trend that must be reversed.

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Deep Flaws in FDA Oversight of Medical Devices, and Patient Harm, Exposed in Lawsuits and Records

KHN

Diana Zuckerman, president of the National Center for Health Research, said even many doctors don’t realize devices cleared for sale typically have not undergone clinical trials to establish their safety. “Doctors are shocked to learn this,” she said. Chuck Grassley (R-Iowa) and Elizabeth Warren (D-Mass.)