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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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Walgreens inks deal with startup Pearl Health on value-based care for doctors

Health Care Dive

The partnership, which Walgreens plans to launch in ACO REACH in 2024 and Medicare Advantage in 2025, is the retail giant’s first significant move in the healthcare space since CEO Roz Brewer departed earlier this month.

Doctors 182
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Why healthcare leaders should embrace home-based technologies

Healthcare It News

Home health technologies will have an increasingly larger role to play in healthcare delivery as the silver tsunami of the aging population strain the system. In the past, many of these innovations were limited in coverage and use to Medicare seniors. And if more consumers embrace preventative care that can easily be done in the home.

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Flexible Medicare MIPS Reporting Options Available Amidst Corona

p3care

In the last quarter of 2020, CMS (Centers for Medicare & Medicaid Services) announced the performance scores for clinicians of QPP MIPS 2019 on its official site. It accounts for quality healthcare services, that CMS recognizes and rewards for. COVID-19 has overburdened the healthcare system beyond its handling capacity.

Medicare 238
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Patients love Medicare Advantage, but do providers?

Healthcare ECONOMIST

Just this year a majority of Medicare beneficiaries enrolled in a Medicare Advantage plan. While these plans are popular with patients, I recently wrote that some rural providers are refusing to accept Medicare Advantage due to low reimbursement.

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Nearly 70% of Medicare Patients Open to Telehealth Annual Wellness Visits

HIT Consultant

What You Should Know: – Nearly 70% of Medicare patients would be comfortable doing annual wellness visits (AWVs) via telehealth from home, according to the results of a consumer survey by KeyCare , an Epic-based virtual care company. This shift could significantly improve access to preventive care for a growing population. ”

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Lawmakers mull lifting ban on physician-owned hospitals as doc lobbying groups claim major cost savings

Fierce Healthcare

A new analysis backed by doctor lobbying groups suggest that physician-owned hospitals could have fueled about $1.1

Hospitals 361