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Banner Health reduces generalized anxiety with digital therapeutics

Healthcare It News

THE PROBLEM Behavioral health is an interesting story for several reasons, said Jeff Johnson, vice president of innovation and digital business at Banner Health. "Internally we attempt to line up a business need with a clinical need, and then we seek to find a market solution that can meet those two needs," Johnson noted.

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Boost Local Visibility: Top Local SEO Tips for Multilocation Healthcare Businesses

Healthcare Success

Local SEO is beneficial for any size business but critical for multilocation companies. By implementing local seo for multiple locations, healthcare businesses can boost their visibility in search results, attract more qualified leads, drive more patient acquisitions, and grow their revenue.

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Johns Hopkins develops Epic-embedded tool to better support telehealth patients

Healthcare It News

Johns Hopkins Medicine has developed a tool aimed at automatically identifying patients likely to need telehealth technical assistance. According to an editorial in the Harvard Business Review by four members of the Johns Hopkins team, the tool is embedded in the health system's Epic electronic health record.

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9 Healthcare Marketing Trends to Embrace in 2023

Healthcare Success

Today, healthcare businesses must compete with digital start-ups targeting lucrative niche audiences who are far less encumbered by red tape and insurance protocols. The content you share online is crucial for generating business. . Now, competition is fierce among healthcare businesses to attract, hire, and retain the best candidates.

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Healthcare Marketing Trends in 2024: How to StayAhead

Healthcare Success

We hope your holiday season was filled with good cheer and plenty of new business opportunities. If your business isn’t engaging with patients in real-time online—by answering questions and guiding healthcare decisions—you’re probably already losing business. Tools like Grammarly, Chat GPT, and Designs.ai

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Asynchronous video for pre-op boosts patient and staff experience

Healthcare It News

THE PROBLEM Thunder Bay Regional Health Sciences Center (TBRHSC) staff know that with limited health resources throughout Northwestern Ontario, it's very important they work together across all hospitals that provide surgical services to improve access to care for remote and rural patients. It's a win-win-win.

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AHA says OCR's online tracking tool rules need to go

Healthcare It News

Health and Human Services Office of Civil Rights rule regarding the use of online tracking tools is at odds with existing HIPAA rules and could cause meaningful harm to patients and public health. In a letter to the Senate Committee on Health, Education, Labor and Pensions, the American Hospital Association said the U.S.