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Competition in Healthcare is Increasing—Rapidly and Dramatically

Healthcare Success

Owning a profitable private healthcare practice is becoming more difficult every year. of new and young physicians choose private practice over more stable options like hospitals, health systems, or corporate entities. One of the biggest reasons doctors choose employment over private practice is changes to reimbursement.

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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Generally speaking, doctors control large sums of money both professionally and personally, making them a highly desirable target audience for pharmaceutical companies, device and supply companies, SaaS, and even those outside the healthcare industry, like real estate brokers and investment advisors.

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9 Healthcare Marketing Trends to Embrace in 2023

Healthcare Success

Combine that with a steady decline in private practice physicians due to patient volume loss, revenue loss, and increased medical supply costs—and disruptors are deftly filling in the cracks they’ve left behind. They’re also expanding into new, more innovative areas that outdated medical systems can’t reach as easily.

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Should a Psychedelic Therapist Be Able to Continue Therapy for Their Patients Beyond Formal Integration Sessions?

Bill Of Health

Additionally, there were apprehensions as to whether such an arrangement might constitute a conflict of interest, particularly if patients were directed to a therapist’s private practice outside the clinic or hospital where the psychedelic therapy took place.

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The Desire for Cost Savings Driving Key Trends in Healthcare Market

HIT Consultant

Since many private practices are smaller (one to four physicians), the area is ripe for consolidation, as private equity groups can purchase practices at favorable multiples and grow them through the holding period, streamline operations, and invest in new locations. Physicians Move to Employed Models.

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Uber Health Hires First Chief Medical Officer, Aledade’s New CEO, Other Digital Health Appointments

HIT Consultant

Rubin brings more than four decades of behavioral health experience working with private practice patients and major healthcare companies, including Cigna and Accolade. and previously led the RNAi Lead Development group at Alnylam Pharmaceuticals, Inc.

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COVID-19 Lessons: A Path to a Better Health Care System

Accountable Care Doctors

For this transition to succeed, stakeholders across the health care sector, including payers, the pharmaceutical industry, and medical device companies, must be willing and supportive partners.”. Embrace, expand, and pay for telehealth at the same level as in-person visits.