GoMoHealth

MAY 24, 2021

The implementation of Care Messages and GoMo Chat, Healthy SPARK intervenes at critical moments for program participants who struggle with SUD. Program participants receive Care Messages at regular intervals that help support their journey to a safe, healthy lifestyle. Program keywords include: COPE – Strategies to manage urges.

Healthcare 90

Healthcare Prevention Integration 90

Health Care Success

MARCH 14, 2022

In March 2021, Google Ads replaced expanded text ads (ETAs) with responsive search ads (RSAs) as the default ad type for search campaigns—another step toward automating ad creation, management, and optimization for its clients. . The goal of transitioning to RSAs from ETAs is to ensure your consumers see an optimal message every time.

Accountability 103

Accountability Quality Control Healthcare 103

Healthcare Success

JANUARY 30, 2023

This is also a great time to identify off-site features like email, SMS (text) notifications, webinars, consultations, or trials that can support these funnels. Your website is—more often than not—the first experience people have with your brand. So having a solid strategy is crucial. Practical visual hierarchies (e.g.,

Healthcare 164

Healthcare Integration Regulations Prevention 164

Healthcare Success

OCTOBER 18, 2022

This means you can send in-app push notifications, text messages, and targeted advertisements on social media to consumer or provider devices anytime they cross into, out of, or through a specific boundary. No, but apps can help you deliver marketing messages to a hyper-specific audience. What is Geofencing?

Healthcare 148

Healthcare Urgent Care Hospitals Integration 148

GoMoHealth

JANUARY 6, 2023

Adverse Event Avoidance: Through bi-directional messaging with program participants, Amerigroup has been notified about 142 distinct crisis events or ED visits which they’ve been able to address in the moment to avoid adverse events. Additionally, members can text simple keywords that prompt instant content. About GoMo Health:

Life Sciences 75

Life Sciences Integration Digital Care Accountability 75

Healthcare Success

SEPTEMBER 27, 2022

For example, healthcare businesses implementing call tracking can tell which ads, web pages, and even keywords effectively drive more phone calls. Tracking these text-based communications ensures you’re not missing a big part of the puzzle. The Benefits of Inbound Call Tracking for Healthcare.

Healthcare 139

Healthcare Doctors Integration Patient Experience 139

GoMoHealth

NOVEMBER 3, 2022

The service delivers text reminders of appointments to patients and customized content via links to educational material, music and other motivational tools. . But they do have flip phones and can send and receive text messages.” . They also can send certain keywords that will trigger specific content sent back to them.

Rehabilitation 52

Rehabilitation Population Health Medicaid 52

Health Care Success

APRIL 11, 2022

A social media calendar can help plan your digital communications, maintain consistent messaging across multiple channels, and monitor your effectiveness. While it’s extremely useful for sharing crisis communication or other urgent, fact-based messaging, it can also be used as a vehicle for misinformation.

Healthcare 112

Healthcare Hospitals Accountability Prevention 112

Health Care Success

APRIL 4, 2022

Identify which keywords your target audience is using—even if it’s not words you’d choose. It also helps brands identify potential messaging opportunities and content gaps. An SEO competitive analysis consists of three key focus areas: keywords, backlinks, and SERP features. Key in on keywords. Market definition.

Healthcare 52

Healthcare Hospitals Telemedicine Healthcare Providers 52

Sequence Health

JUNE 13, 2023

Conversational Feel It feels much more conversational to interact with healthcare services or digital apps using your voice than text messages. We’ll A-B test your web pages, create custom landing pages, use the right keywords, and optimize your social media campaigns.

Healthcare 52

Healthcare Patient Experience Medical Services 52

GoMoHealth

NOVEMBER 10, 2022

The caregiver support track allows for tailored messaging, resources, and education based on each individual’s level of need for psychosocial support. . HOPE: Messages of inspiration . This allows caregivers to receive support within their lived environment and in their specific moment of need. . MOOD: “Feel good” content .

Clinical Practice 75

Clinical Practice Integration Healthcare 75

GoMoHealth

JUNE 1, 2023

In addition to triggering contact from Amerigroup care coordinators, responses to these questions allow participants to enroll into additional program messaging tracks that provide extra support, education, and resources for those with more significant psychosocial needs and stressors. While

Clinical Practice 52

Clinical Practice Healthcare Providers Prevention Healthcare 52

Healthcare Success

FEBRUARY 8, 2023

Healthcare marketers can target specific audiences, keywords, and demographics for each business location under one campaign umbrella. Focus on Keywords 1. Align keywords with your products and services Include core products and services in your keyword strategy. Broad match captures a wide range of search queries.

Healthcare 148

Healthcare Healthcare Providers 148

Health Care Success

JANUARY 31, 2022

SMS (text messaging). Contextual targeting is an oldie but a goodie; this strategy matches ads to relevant sites in the Display Network using your keywords or topics, among other factors. Here’s what you can do: 1. Collect first-party data. Social media. Customer service interactions. CRM systems.

Healthcare 62

Healthcare Regulations 62

Healthcare Success

NOVEMBER 14, 2022

Optimize Keywords. First, research which keywords and phrases your target audience is searching for and write or refresh website content to include them. Long-tail keywords and semantically related phrases are also crucial for helping search engines better understand the topics you cover. More on those later.

Doctors 164

Doctors Healthcare Medical Technology Nursing 164

Healthcare Success

MAY 1, 2023

You’re also delivering confusing and disjointed messages to doctors, staff, patients, and referring doctors. A multilocation marketing plan requires careful consideration of the unique needs and characteristics of each location while also maintaining consistency and alignment with your overall brand messaging and marketing goals.

Healthcare 156

Healthcare Doctors Patient Experience Quality of Care 156

Healthcare Success

JUNE 13, 2022

Holiday and birthday messages. Promotional messages. text messages, emails, online patient portals, live chat, and after hours and weekend care services via telemedicine, minute clinics, or urgent care centers). More informed keyword research. Send personalized messages based on patient needs and preferences.

Healthcare 238

Healthcare Telemedicine Urgent Care Physical Therapy 238

Healthcare Success

MAY 24, 2022

SEO involves using the right optimal phrases and keywords so Google can understand your healthcare organization‘s websites. This is only the beginning of healthcare marketing best practices for SEO, which also include: Developing content pages full of high-quality information and optimized with your keywords. Review monitoring.

Healthcare 256

Healthcare Doctors Patient Experience Hospitals 256

Etactics

JULY 8, 2021

When a patient schedules their appointment, make sure to get their phone number so you can send them a text notification. 66% of patients said they want to receive appointment reminders via text message. The answer is simple: mobile push notifications. You can take a look at what images they use, their overall design, etc.

Doctors 52

Doctors Accountability Urgent Care Hospitals 52

Healthcare Success

APRIL 18, 2022

These consumer-centric platforms allow patients to rate healthcare providers in the same way they do restaurants: on their personal experience using rating systems and narrative text reviews. Facebook and Yelp give users the ability to message anyone who has posted a review directly. Optimize for keywords. Improved Local SEO.

Healthcare 130

Healthcare Patient Experience Doctors Hospitals 130

Healthcare Success

APRIL 18, 2022

These consumer-centric platforms allow patients to rate healthcare providers in the same way they do restaurants: on their personal experience using rating systems and narrative text reviews. Facebook and Yelp give users the ability to message anyone who has posted a review directly. Optimize for keywords. Improved Local SEO.

Healthcare 148

Healthcare Patient Experience Doctors Hospitals 148

Healthcare Success

AUGUST 8, 2022

When combined with an effective SEO (search engine optimization) strategy, content marketing also has the power to boost your SERPs (search engine results page), rank for highly desirable keywords, and fuel other marketing efforts, like traffic and lead generation. Use this format to educate and build trust with your target audience. .

Doctors 130

Doctors Healthcare Pharmaceuticals 130