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9 Healthcare Marketing Trends to Embrace in 2023

Healthcare Success

We regularly come across new, well-funded telehealth-based providers, including addiction, mental health, men’s health, fertility, online pharmacies, B2B businesses, nutrition, primary care, and others. Healthcare organizations that strive to understand and build inclusive patient experiences will come out on top in 2023.

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Building a Prevention Infrastructure to Address Substance Use: Connecticut’s Approach

NASHP

Connecticut has advanced a comprehensive strategy for substance use prevention at the state and community level, with the state’s Department of Mental Health and Addiction Services (DMHAS) supporting a statewide prevention infrastructure for community-level prevention efforts.

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Medical Healthcare Marketing: An Ultimate Guide

Etactics

This organic marketing strategy involves using the correct optimal phrases and keywords so that search engines can understand your website. Rankings ultimately depend on how you use the keywords and the readability of the site. Healthcare organizations must strive to gain positive feedback from their satisfied patients.

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How Continuous Optimization of Marketing Outcomes Improves Brand Performance and Patient Outcomes – Q/A

HIT Consultant

When we do this right, everybody wins — patient, pharmaceutical brand, and the entire health system. Depending on the size of the campaign and of the patient data universe, you may be able to quantify these metrics each month and strive towards greater efficiencies over time. Ultimately, the entire healthcare system wins.

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Multilocation Marketing in Healthcare: The Biggest Challenges

Healthcare Success

Vision —something to strive for; a big, hairy audacious goal. Tactics may include Local keyword research Local landing pages Google Business Profile optimization Directory listing management Review and rating management Local link building 10. Mission —how you will work toward reaching your goals.