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Healthcare Success
DECEMBER 6, 2022
Indirect competition is also rising as pharmaceutical companies and product & device manufacturers continue developing convenient and affordable ways to perform non-urgent medical tests from home. SEO is so much more than just adding keywords to your web pages. The content you share online is crucial for generating business. .
Healthcare Success
AUGUST 8, 2022
When combined with an effective SEO (search engine optimization) strategy, content marketing also has the power to boost your SERPs (search engine results page), rank for highly desirable keywords, and fuel other marketing efforts, like traffic and lead generation. pharmaceutical, medical device, healthcare insurance, etc.)
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HIT Consultant
OCTOBER 21, 2021
As fall turns to winter, pharmaceutical brand marketers and supporting teams know one thing is certain: next year’s planning cycle is upon us in earnest. When we do this right, everybody wins — patient, pharmaceutical brand, and the entire health system. Andrew Burkus Principal, Omnichannel Marketing, IQVIA.
Healthcare Success
MAY 24, 2022
Today, virtually every type of healthcare business markets, including health systems, hospitals, multilocation providers, solo practices, pharmaceuticals, medical device manufacturers, health plans, consumer brands, and more. medical conditions, healthcare professional treatment of any type).
Health Care Success
FEBRUARY 14, 2022
keywords, metadata). Hospitals, medical providers, or pharmaceuticals can bring ad campaigns to life through display, video, native, and CTV (streaming) formats. Contextual and keyword targeting. Real-time audience targeting. Optimize, target, and engage with audiences wherever they are: a. Location-based targeting (e.g.,
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