Healthcare Success

MAY 2, 2022

What’s more, consistently distributing press releases to the right media outlets allows healthcare organizations to build credibility with journalists and patients. . Use your company/hospital/healthcare organization letterhead. Include your company/hospital/organization name in the headline. Include keywords.

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Healthcare Hospitals Doctors Prevention 186

Healthcare Success

MARCH 28, 2023

Businesses across every industry must capture relevant, organic traffic opportunities to stay competitive and grow. Gone are the days of a "set it and forget it" keyword strategy. Search engine optimization (SEO) is a powerhouse for long-term revenue generation. It should never be an afterthought in your marketing strategy.

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Integration Accountability Healthcare 154

Healthcare Success

NOVEMBER 28, 2022

Keyword stuffing. Avoid excessive use of your selected keywords in the meta descriptions and in the body of your web pages, such as in the heading tags and copy. In the body copy, keyword use should flow naturally within the context of the page. Identify relevant keywords, topics, and search intent. Duplicate content.

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Prevention Integration Healthcare 143

Healthcare Success

MAY 10, 2024

But what if the experts your organization needs are busy doctors? Spotlight on the Health Information on Your Website Today’s top healthcare organizations know their mission and values (i.e., Reliable: People trust healthcare organizations to provide accurate and reliable information about health.

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Healthcare Doctors Accountability Patient Experience 143

Healthcare Success

DECEMBER 6, 2022

This spells trouble for healthcare organizations that cannot change with the times. The COVID-19 pandemic supercharged a new type of competition for legacy healthcare organizations. Employee candidates Healthcare organizations continue to feel the effects of the Great Resignation. 9 Healthcare Marketing Trends 2023.

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Healthcare Success

JANUARY 2, 2024

Today’s leading healthcare organizations use AI tools to improve patient experiences by handling most first-touch requests and increasing employee productivity by managing time-consuming and repetitive tasks (allowing healthcare providers to spend more time on patient care).

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Healthcare Quality of Care Patient Experience Doctors 193

Healthcare Success

MAY 2, 2022

What's more, consistently distributing press releases to the right media outlets allows healthcare organizations to build credibility with journalists and patients. . Use your company/hospital/healthcare organization letterhead. Include your company/hospital/organization name in the headline. Include keywords.

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Healthcare Hospitals Doctors Prevention 130

Etactics

DECEMBER 15, 2023

According to a Hubspot survey, 27% of website traffic comes from organic searches and the use of keywords. When we talk about organic searches, we are referencing websites that come up after a search, which are not sponsored. If you want to perform well organically, that’s what you’re going to need.

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Integration 52

Healthcare Success

JANUARY 12, 2023

For example, responses from smaller, physician-owned medical practices will be naturally warmer and more familiar than a larger organization or hospital system. Bonus tip: Include one targeted keyword or keyword phrase (e.g., Take special care to ensure your reply is in line with your business. Download Your FREE Templates Now.

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Patient Experience Regulations Doctors Hospitals 237

Health Care Success

MARCH 28, 2022

What’s more, you’ll need a robust plan for optimizing local and organic search marketing. In today’s blog post, I share: What local search marketing is, Why it’s valuable for healthcare organizations, What it takes to rank for local SEO. An optimized website and blog containing keywords with optimal search volume. On-page SEO.

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Doctors Hospitals Healthcare Urgent Care 75

Sequence Health

DECEMBER 12, 2022

PPC or pay-per-click campaigns involve bidding for keywords and phrases on search engines like Google and Bing. Medical practices and other healthcare organizations should have a plan before launching paid search campaigns. Ignoring Negative Keywords. Bidding involves more than just setting a specific amount for each keyword.

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Healthcare 52

Healthcare Success

OCTOBER 3, 2022

For this list of tips, we organized Google’s advice and guidelines into helpful categories. For example, if your healthcare organization specializes in children’s health, you can create educational content that explains the importance of annual wellness check-ups and immunizations. Create timely content that educates.

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Doctors Healthcare Accountability Prevention 143

Sequence Health

AUGUST 17, 2022

Hashtags are a type of label or keyword used on social media sites that make it easier to find information and content related to a specific topic. Some benefits of using hashtags for healthcare organizations include: – Increasing the reach of your content. What Are Hashtags and Why Are they Important? – #medical.

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Healthcare Nursing Hospitals 52

Etactics

AUGUST 17, 2023

Find out gaps in their strategy and fill them at your organization. In other words, creating a strong brand identity for your veterinary clinic presents a great growth opportunity for your organization. But branding also involves your organization’s identity. The industry term for these phrases is keywords.

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Hospitals Integration Healthcare 52

Bill Of Health

JUNE 7, 2022

The resulting “ peculiar duplication ” of professional organizations created “ unity through exclusion.”. As a final step, we exported the indexed keywords for all the opinion pieces from JNMA and JAMA from 2008 to 2021. Figure 2: Focal Index Keywords, JNMA and JAMA , 2008-2021. An unmet promise.

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Health Science Prevention Integration 139

Healthcare Success

JULY 18, 2022

We hope you find something helpful to apply to your organization. It supports organic SEO, lead generation, and conversions. Our content director worked in tandem with our skilled SEO team to identify keywords and landing pages that required brand new content that aligned with our evolving business objectives.

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Healthcare Quality Assurance Life Sciences Accountability 130

Etactics

NOVEMBER 3, 2023

Enhance SEO rankings for keywords relevant to your business. Here are a few examples of what you should evaluate when performing your audit: Organization of the website. Keyword research helps your website achieve maximum visibility for potential clients and strengthen your SEO. Enhance visual appeal. Strengthen branding.

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Accountability Integration 52

Healthcare Success

OCTOBER 9, 2023

Landing Page Optimization Strategies to Help Lower Consumer Acquisition Costs “Optimizing your landing experience decreases your acquisition cost, which means you can spend more, which means you can expand your keywords, which means you expand your traffic, which means sales and revenue go up,” shared Brian, “It’s a multiplicative effect.”

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Healthcare Patient Experience Doctors Prevention 180

Health Care Success

MARCH 14, 2022

Healthcare organizations need to embrace these new technologies to stay competitive. As consumer trends continue to shift and evolve at a neck-breaking pace, it’s more important than ever to make it easier for people to connect with your healthcare organization through targeted, relevant ads. . In today’s blog post, I share.

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Accountability Quality Control Healthcare 105

GoMoHealth

MAY 24, 2021

Each program participant has their own personal page which organizes content relevant to the person’s individual needs in their healthcare journey. In addition to the Care Messages delivered to them automatically, program participants are able to text in the following keywords to trigger the delivery of curated content.

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Healthcare Prevention Integration 90

Sequence Health

NOVEMBER 6, 2021

In fact, some of the most successful blogs are written simply with their target audience in mind (plus the right keywords for healthcare). Social networks often times get overlooked when trying to increase exposure through organic search engine results pages (SERPs). Be Sure Your About Us Is Up to Snuff. Embrace Visuals.

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Healthcare Doctors Healthcare Providers 52

Healthcare Success

JANUARY 30, 2023

That’s why many healthcare organizations work with experienced healthcare writers. Hire a skilled photographer to take a series of posed and unposed photographs at your medical office, hospital, or organization and use them across your website and other marketing channels. Proper Planning 1. Is it more brand awareness or recognition?

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Healthcare Integration Regulations Prevention 173

Sequence Health

MAY 7, 2023

Doctors, hospitals, and other medical organizations must leverage search to bring new clients in and expand their online footprint. Further Reading: Paid Search Mistakes in Healthcare to Avoid Paid Search Tips For Healthcare Marketers And Organizations Use Quality Video Production You can improve your landing page experience by using video.

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Healthcare Doctors Medical Services Hospitals 52

Sequence Health

JUNE 13, 2023

Ultimately, SEO is a way to increase your organic traffic. Organic traffic means people are visiting your web page without you paying for it. Therefore using SEO helps you be preemptive about communicating what your organization stands for. SEO stands for Search Engine Optimization. This is as opposed to paid traffic.

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Healthcare Patient Experience Medical Services 52

HIT Consultant

JANUARY 24, 2024

Organizations can — and should — implement conversational AI because it allows leaders to identify actionable areas of change and protects individuals’ privacy and identities. Talking directly to customers helps organizations understand their lived experiences. Improve customer and employee satisfaction. Increase profitability.

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Healthcare Accountability 52

Healthcare Success

SEPTEMBER 27, 2022

For example, healthcare businesses implementing call tracking can tell which ads, web pages, and even keywords effectively drive more phone calls. organic and paid search, landing page, newsletter, billboard, etc.).

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Healthcare Doctors Integration Patient Experience 143

Etactics

JULY 28, 2023

Position your organization as leaders in the market. Having a mobile-friendly platform for your website is an absolute must to ensure that patients are able to easily engage with your organization. This organic marketing strategy involves using the correct optimal phrases and keywords so that search engines can understand your website.

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Healthcare Healthcare Providers Doctors Patient Experience 52

Vie Healthcare

MARCH 27, 2024

The trust between those organizations is essentially trust between humans that are doing business for years together. ” 21:56 Leadership tip: Keeping your ego out of the way Samer said knowing that your organization will succeed in your absence is the sign of an effective leader. ‘’At It takes time to build up that trust.

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Healthcare Hospitals Nursing Performance improvement 52

Health Care Success

OCTOBER 18, 2021

When we talk about events as part of your marketing strategy, the keyword that comes to mind is engagement. The press usually won’t promote it, but they may cover it post-event, which gives your organization more credibility. . Engagement. Marketing today is often referred to in the context of how you can engage your audience.

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Healthcare Hospitals Doctors Prevention 103

GoMoHealth

NOVEMBER 3, 2022

GoMo Health is a population health management company that creates personalized patient engagement solutions designed to support health care organizations’ continuum of care. They also can send certain keywords that will trigger specific content sent back to them. Improving attendance .

Rehabilitation 52

Rehabilitation Population Health Medicaid 52

Health Care Success

MARCH 23, 2021

You can find out by organic search data, including keyword research using various SEO and marketing tools. As they search for a hospital, they find information on other hospitals, hospital services, and patient reviews. What phrases or questions are they using to find you?

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Hospitals Healthcare Patient Experience Healthcare Providers 98

HIT Consultant

OCTOBER 21, 2021

HITC: What metrics matter to critical decision-makers within an organization? With this, transitioning from Operational Metrics to Patient-Centric Key Performance Indicators will allow brand teams and agencies to discuss the impact in a way that makes sense to critical leaders within the organization.

Pharmaceuticals 52

Pharmaceuticals Healthcare 52

GoMoHealth

NOVEMBER 10, 2022

As an example, below are some of the messages that go to those in the additional caregiver stress support track: Content is pulsed out regularly, but members are also able to text in simple keywords that trigger specific in-the-moment content anytime, anywhere. Learn more!

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Clinical Practice Integration Healthcare 76

Health Care Success

JANUARY 31, 2022

It was drafted and signed into law in 2018 by the European Union (EU); however, GDPR carries heavy legal responsibilities for organizations across the globe. . How do advertisers and healthcare organizations use third-party data today? What does cookie depreciation mean for healthcare organizations? What steps can you take?

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Healthcare Regulations 64

Healthcare Success

JANUARY 18, 2023

It’s the original bridge between Google search crawlers and people; it is the only way search engines better understand and retrieve what consumers are organically searching for online. On the surface, going after the same keywords multiple times seems like a good idea. Keyword stuffing. More keyword stuffing.

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Healthcare 143

HIT Consultant

FEBRUARY 23, 2022

An example of a doctor using a GUI based EMR would be the following: To find relevant information about a patient, a doctor would go to a search form, enter keywords, display a list of results, sort or search through them further or create further search filters, and copy data from one window to another to infer patient diagnosis.

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Healthcare Medical Practitioners Doctors Telemedicine 52

Healthcare Success

APRIL 4, 2023

This allows businesses to group related keywords and write ads around a common theme. Keyword: High-quality, relevant words or phrases that match your ads to the terms people search for online. Two types of keywords include Short-tail keywords: A general search term typically containing 1-3 words and covers a broad topic.

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Accountability 130