keyword mobile-apps 
Healthcare Success
OCTOBER 18, 2022
Tactics like geofencing leverage location data from mobile devices, allowing healthcare marketers to reach consumers or providers in their local communities. Do You Need an App to Set Up Geofencing? No, but apps can help you deliver marketing messages to a hyper-specific audience. What is Geofencing?
Healthcare Success
DECEMBER 6, 2022
Regular keyword monitoring is crucial and helps you develop consumer-centric content that satisfies their search intent, answers their questions, and builds brand authority and trust. SEO is so much more than just adding keywords to your web pages. The content you share online is crucial for generating business. .
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Health Care Success
MARCH 28, 2022
An optimized website and blog containing keywords with optimal search volume. It allows nearby customers to conduct a keyword search based on their needs, learn about your products and services, and get 1-tap access to your contact information. Include relevant keywords, phrases, and NAP (name, address, phone number) information.
Health Populi
MARCH 10, 2020
Use of mobile apps to track personal health activity fell from nearly 1 in 2 consumers to 1 in 3. For health care, this becomes a barrier to health engagement — which is trying to go increasingly digital, mobile and virtual. Let’s call out the two keywords in this phrase: Concern + Embrace. .
Health Care Success
JANUARY 31, 2022
In April 2021, Apple rolled out new privacy updates requiring apps to obtain explicit permission, using an opt-in prompt before tracking user behavior across devices and websites. . Unless users opt-in to tracking, app providers have lost the ability to track users across platforms—and deliver tailored ads. What’s happening at Apple?
Healthcare Success
FEBRUARY 8, 2023
Healthcare marketers can target specific audiences, keywords, and demographics for each business location under one campaign umbrella. Focus on Keywords 1. Align keywords with your products and services Include core products and services in your keyword strategy. Broad match captures a wide range of search queries.
Healthcare Success
APRIL 4, 2023
This allows businesses to group related keywords and write ads around a common theme. Keyword: High-quality, relevant words or phrases that match your ads to the terms people search for online. Two types of keywords include Short-tail keywords: A general search term typically containing 1-3 words and covers a broad topic.
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