article thumbnail

How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

Doctors 154
article thumbnail

The Gains and Pains of Using AI in the Pharmaceutical Industry

HIT Consultant

The proportion of pharmaceutical companies hiring for AI-related positions kept relatively steady in May 2022 compared with the equivalent month last year, according to a Pharmaceutical Technology study, with 39.3% of the companies included in the analysis recruiting for at least one such position. . Operational Challenges of AI.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pharma & Influencer Marketing: Can They Coexist Ethically?

HIT Consultant

Mike Szczesny, Owner & VP of EDCO Awards & Specialties Influencer marketing in the pharmaceutical industry is a complex issue with reasonable arguments on multiple sides. According to the FDA’s website , here are some regulations: Ads must be truthful.

article thumbnail

Slow and steady uptake of genAI in APAC healthcare in 2024

Healthcare It News

It gives doctors an understanding of a patient’s condition quickly so they get more face-to-face time with patients. During pilot tests, 90% of doctors said they intended to continue using the feature. This shows that if a solution is accessible and has a positive impact on doctors, it will be adopted.

article thumbnail

Blockchain Technology in Healthcare Market to Reach $750B by 2033

HIT Consultant

Unleashing the Power of Healthcare Blockchain Imagine a healthcare system where data breaches are a relic of the past, where medical records flow seamlessly between doctors and patients, and where medication supply chains are transparent and secure. annual growth rate compared to its $3.9B valuation in 2023.

article thumbnail

Digital Health Apps Graveyard: Why 53% Fail and How to Succeed

HIT Consultant

Interoperability Doctors and nurses are busier than ever. They may therefore avoid recording this pain altogether, eroding their trust in the app’s capabilities and meaning any doctors involved in their healthcare via the app aren’t getting the complete picture, either. What can be done to resolve this problem?

Doctors 119
article thumbnail

The FDA Backdoor to MDMA Rescheduling

Bill Of Health

Food and Drug Administration (FDA) for post-traumatic stress disorder (PTSD) means the drug may be rescheduled, which will lead to substantially decreased regulations attached to it. Because of this, examples of pharmaceuticals containing Schedule I substances like GHB and marijuana help to predict where future drugs like MDMA are headed.