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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. This is the first blog in the series.

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A CEO’s Guide to Hospital Marketing Strategies: 7 Wins You Should Expect from Your Investment

Health Care Success

Hospital and health system CEOs must lead their teams to successfully deal with innumerable daily challenges. Having worked with countless hospitals and health systems over the years, we find CEO attitudes toward hospital marketing strategies vary widely. We recognize that hospital marketing departments vary.

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Shaved Costs, High Risk, Maximum Profits: Regulators Worry About Florida’s Butt Lift Boom

KHN

” A few days after the July procedure, Ruston was hospitalized due to infection, blood loss, and nausea, her medical records show. Medical experts said the problem is driven, in part, by having medical professionals like physician assistants and nurse practitioners perform key parts of the butt lift instead of doctors.

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Shaved Costs, High Risk, Maximum Profits: Regulators Worry About Florida’s Butt Lift Boom

KHN

” A few days after the July procedure, Ruston was hospitalized due to infection, blood loss, and nausea, her medical records show. Medical experts said the problem is driven, in part, by having medical professionals like physician assistants and nurse practitioners perform key parts of the butt lift instead of doctors.