Healthcare Success

FEBRUARY 21, 2023

Content comes in levels or tiers, and your healthcare website requires the highest level. A service web page about the diagnosis and treatment of deep vein thrombosis as it relates to a specific healthcare practice, on the other hand…is not. Websites require a specific style of writing.

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Healthcare Success

JANUARY 30, 2023

Your website is—more often than not—the first experience people have with your brand. Define your goals and objectives What do you want your website to achieve for your business? Whatever your primary objective is, understanding what you want to get out of your website is the first step toward determining what needs to go into it.

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Healthcare Success

OCTOBER 3, 2022

As an agency, we keep track of these updates and make sure our clients’ websites comply with the latest search engine standards. The goal of this signal is to reward high-quality content while also penalizing websites with content created just for SEO. What is SEO-first content? What is the Google Helpful Content Update?

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Etactics

DECEMBER 15, 2023

According to a Hubspot survey, 27% of website traffic comes from organic searches and the use of keywords. To better understand these concepts, business owners must take stock in the art of Search Engine Optimization (SEO). SEO is the action of taking a website and optimizing it, in hopes of ranking highly on a search engine (eg.

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Integration 52

Healthcare Success

SEPTEMBER 7, 2022

Welcome to step four of our “Marketing to Doctors” blog series. This comprehensive playbook is designed to help people in virtually every sector (e.g., market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. healthcare businesses, device and supply companies, SaaS, etc.)

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Etactics

NOVEMBER 3, 2023

Did you know that websites that have a blog have 55% more traffic than those that don’t? I mean, the fact that you found this blog is a perfect example! Having a website is a very effective way to promote your business. Offering new content to keep your audience engaged is also recommended, like a blog!

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Etactics

AUGUST 2, 2023

However, it’s search engine optimization (SEO). SEO is responsible for 1,000%+ more traffic than organic social media. To put it simply, if you put effort in SEO for your dental practice you could reap the benefits of at least a 1,000% increase in your practice’s website traffic. Dentistry and marketing.

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Health Care Success

MARCH 28, 2022

Is your hospital or medical practice website optimized for local searches? Because healthcare consumers can’t find your business online if it’s not optimized for local SEO. . In today’s blog post, I share: What local search marketing is, Why it’s valuable for healthcare organizations, What it takes to rank for local SEO.

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Etactics

AUGUST 17, 2023

For this blog post, we’ve put together an ultimate guide to veterinary marketing strategies. We’ll get into the other aspects later in this blog. I’ll admit that you most likely didn’t start a veterinary practice with the same mindset and large corporations. What “minor tweaks” am I talking about? Don’t worry.

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Etactics

SEPTEMBER 29, 2023

The same study from Digital.com shows that 68% of these shoppers want to see a website dedicated to the business they are looking for. Consumers want to know that they’re getting their money’s worth in their investments, and that’s true for even the simplest of products and services. That’s what a website can do for you!

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Sequence Health

JANUARY 9, 2022

In this blog post we will discuss what the difference is between marketing and advertising in the healthcare industry. In this blog post we will discuss what the difference is between marketing and advertising in the healthcare industry. This can include activities like public relations, website design, and event planning.

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Etactics

JULY 8, 2021

As the owner of a practice, you’re confident in the services you provide. Identify High-Risk Patients Out of everyone who comes into your office seeking treatment or services, at-risk patients take the majority of your time and resources. Here’s an example of Polaroid’s website from 2002.

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Etactics

APRIL 11, 2024

Did you know that 27% of website traffic comes from organic searches? But first things first, understanding the role that Search Engine Optimization (SEO) plays will help your business reach the top of the search engine rankings, no matter what services you offer. These are the websites that come up after a search.

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Healthcare Success

JANUARY 18, 2023

SEO is a good thing. But did you know that you can overdo SEO? A common example is a website with multiple pages on the same topic. In this blog post, I share some of the most common over optimization problems we face when auditing healthcare websites. 12 Signs Your Over-Optimizing Your Website.

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Healthcare 139

Healthcare Success

NOVEMBER 17, 2023

Have your products, services, or target audience evolved to the point where they no longer align with your brand? Whether your current branding isn’t servicing your business anymore or your brand has evolved beyond your existing branding—it’s time for a rebrand. Has your health brand become lost in a sea of sameness?

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Healthcare Success

NOVEMBER 14, 2022

The Patient Protection and Affordable Care Act of 2010 has increased access to healthcare services for previously uninsured populations. There are three main reasons for this: The United States has a large aging population and a long history of chronic disease. Know Your Buyer Persona. The more detailed you are, the better.

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Health Care Success

FEBRUARY 22, 2022

In this blog post, I share the importance of creating a streamlined, reliable, and consistent customer journey using an integrated marketing approach and six ways your healthcare organization can start doing just that. SEO, social media, email). Why can’t you let your social media team stay independent of your website marketing team?

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Health Care Success

APRIL 4, 2022

Building a deep understanding of your competitors’ strengths and weaknesses and what makes your shared audience click improves branding, SEO, paid search, social media, and other general marketing strategies. . In today’s blog post, I share: A competitive analysis refresher. General Competitive Analysis Refresher.

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Health Care Success

OCTOBER 25, 2021

But how do you know if you should create a blog post or a web page? If you’re not sure where to start, read our first blog in this series on How to Build a Content Marketing Strategy: A 10 Step Guide to establish a strategy and consensus. . Do you need a video or an infographic? But before we dive, do you have a solid content strategy?

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Health Care Success

NOVEMBER 10, 2021

We have worked with health systems, hospitals, practices, retail locations, urgent cares, ASCs, addiction treatment centers, and long-term care facilities. When branding these clients, we often have to overcome various strategic and creative challenges, including a fair number of unexpected obstacles. Identify your goal(s). Conduct your research.

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Etactics

AUGUST 10, 2023

You either don’t have a website or you do. If you don’t have a website, you need to make one as soon as possible. A website is a MUST for your practice. You see, websites exist as a living, breathing brochure for your organization that people actively seek out information on. The short answer: they wouldn’t.

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Healthcare Success

AUGUST 29, 2022

Today's wellness consumers actively engage with brands offering holistic products and services that promise to improve their physical and mental health and overall appearance. Instead, they search online and across brick and mortar shelves for must-have products and services. The Sectors.

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Health Care Success

OCTOBER 11, 2021

Telehealth services, for example, have increased by 38x since pre-pandemic levels. When done correctly, healthcare content can build trust and turn people into lifelong supporters of your brand. At the same time, creating superior health or wellness content can be challenging. To succeed, you’ll need a content marketing strategy. .

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