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9 Healthcare Marketing Trends to Embrace in 2023

Healthcare Success

In this blog, I share nine healthcare marketing trends you need to embrace in 2023 to remain competitive in today’s ever-changing healthcare marketplace. Competition from Retail and Telehealth Disruptors Continues to Intensif y. Patients Consumers are researching online, and their searches are becoming more sophisticated.

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Patient Engagement Strategies for Marketing Success

Healthcare Success

As a hospital or health system, you know the value of patient engagement. You understand that it’s crucial for improving the overall patient experience and health outcomes for people of all socio-economic classes. But are you up-to-date with the latest patient engagement strategies? What Is Patient Engagement?

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Microsoft and Nuance joining forces to support the resilience of healthcare

Cloud Blogs

This blog post is co-authored by Diana Nole, EVP and GM of Healthcare, Nuance There is nothing more personal or important than our health. But this is only the beginning of AI's potential for transforming care delivery experiences and improving health outcomes for patients.

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Increasing Patient Retention Through Improved Patient Engagement

Medical GPS

To thrive in today’s healthcare environment, primary care as well as specialty care physicians must implement and maintain strong patient engagement strategies. Effective patient engagement produces improved patient retention and patient outcomes. (1). Deploy patient-driven engagement systems.

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9 Major Patient Engagement Trends to Embrace in 2022

Health Care Success

While many businesses long for a return to pre-COVID normal, savvy healthcare organizations and health systems embrace virtual and digital services that champion a patient engagement future that exceeds expectations in our new reality. What is Patient Engagement?

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Site-Shifting: the Consumer-Driven Pressure on Traditional Healthcare Utilization

Health Populi

The companies shared insights in a session on Building Relationships with the Modern Healthcare Consumer l ast week, warning that hospitals are facing economic challenges with implications on how they should engage and interact with patients in the coming months and years.

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Health Care Planning for 2022 – Start with a Pandemic, Then Pivot to Health and Happiness

Health Populi

.” As we enter Year 3 of the COVID-19 pandemic, social and civic chasms and economic uncertainty (inflation, health care costs, Great Resignations), I took this page out of Dr, Seuss in my last monthly post for Medecision’s Liberate Health blog. > consumers are “shrugging off” Omicron.