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The 7 Ps of Marketing

Healthcare Success

As products, markets, customers, and needs change rapidly, you must continually revisit these seven Ps to ensure you’re on track and achieving the maximum results possible for you in today’s marketplace. If you’re crossing a small lake, it’s okay to be off by a degree or two because you can see your destination on the horizon.

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[Podcast] COVID Disruption & Its Indelible Mark on Healthcare Marketing

Healthcare Success

While market disruptors such as Telehealth and other retail clinics provide communities with more care options, they also drive higher staffing demands on an already small pool of candidates. In case you don’t have time to listen to the podcast, here’s a summary: The COVID Endemic. COVID’s Economic Impact on Health Systems.

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ChatGPT AI-Generated Content Dangerous for Healthcare?

Healthcare Success

ChatGPT is an artificial intelligence chatbot that can have human-like conversations, translate, and provide users with information. It can also write good content. Like, really good. Before deciding if and how to use ChatGPT for healthcare writing and SEO, there are several issues to understand. But here’s what is new… It uses a gigantic dataset.

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How to Write an Effective Press Release (Plus Tips for Maximizing Exposure)

Healthcare Success

As more businesses favor social media channels for timely business communications, you may think press releases have become outdated or old-fashioned. You might even ask yourself, “Do we even need press releases anymore?” Why You Need a Press Release. The answer is an unequivocal “Yes.”

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Patient Engagement Strategies for Marketing Success

Healthcare Success

As a hospital or health system, you know the value of patient engagement. You understand that it’s crucial for improving the overall patient experience and health outcomes for people of all socio-economic classes. But are you up-to-date with the latest patient engagement strategies? What Is Patient Engagement?

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[ANSWERED] What is a Payer Agreement?

Etactics

You may be wondering, is this too much? There’s no right answer, but understanding what a payer agreement is will show the significance of that average number. Now, I’m no lawyer, hearsay, but this blog is about what a payer agreement is. Whether you spell it p-a-y-o-r or p-a-y-e-r, it’s referring to the same thing.

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How to Write an Effective Press Release (Plus Tips for Maximizing Exposure)

Healthcare Success

As more businesses favor social media channels for timely business communications, you may think press releases have become outdated or old-fashioned. You might even ask yourself, "Do we even need press releases anymore?" . Why You Need a Press Release. The answer is an unequivocal "Yes.". Stronger brand identity.