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SEO vs. SEM for Healthcare: The Difference Explained

Healthcare Success

Whether you run a multilocation healthcare organization, hospital, or health system, understanding the distinction between search engine optimization (SEO) vs. search engine marketing (SEM)—and how each distinctly helps your business—is important for several reasons. This knowledge helps you: Allocate resources more efficiently.

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9 Healthcare Marketing Trends to Embrace in 2023

Healthcare Success

In this blog, I share nine healthcare marketing trends you need to embrace in 2023 to remain competitive in today’s ever-changing healthcare marketplace. In this blog, I share nine healthcare marketing trends you need to embrace in 2023 to remain competitive in today’s ever-changing healthcare marketplace.

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How Medical Coding Shape the Modern Revenue Cycle?

p3care

Patient outcomes and their experiences have been given more importance. In this blog, we will essentially look at how medical coding services are transforming healthcare. And how the quality of RCM improves by medical coding specifically. These statistics are fueled by the increasing demand for coding services.

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[Podcast] COVID Disruption & Its Indelible Mark on Healthcare Marketing

Healthcare Success

The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume. We discussed our personal experiences with COVID and how it impacted our short- and long-term health. COVID has significantly increased labor costs.

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How Breast Centers are Improving Patient Experience

PDC Healthcare

Due to increasing scrutiny around patient satisfaction and what it may mean for reimbursement, patient volume, and quality standards, it’s no surprise that patient experience is at the forefront of breast centers’ priorities. As expected, improving patient experience […].

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ChatGPT AI-Generated Content Dangerous for Healthcare?

Healthcare Success

Before deciding if and how to use ChatGPT for healthcare writing and SEO, there are several issues to understand. It can recognize, summarize, translate, predict, and generate large volumes of content based on what it’s learned from massive amounts of public data. How is it Different Than Other Chatbots or AI-Generated Content Tools?

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18 Strategies That Make Great Healthcare Website Designs

Healthcare Success

What about securing increased patient volume through in-office appointments? It is important to understand the features and functions they want, need, and expect—and how to marry them with engaging design elements and high-quality, useful content. Is it more brand awareness or recognition?