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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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U.S. Hospitals Will Lose $323 Billion in 2020 – Before Accounting for Growing COVID Cases

Health Populi

To the pharmaceutical industry, it’s the annual revenue generated from 323 blockbuster drugs, as “blockbusters” are defined as products yielding $1 bn in sales a year. One in four people said they would wait at least four months to get back to the doctor’s office. What’s the worth of $323 billion?

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Climate Change and Neglected Tropical Diseases: Key Takeaways from the WHO-WIPO-WTO Trilateral Symposium

Bill Of Health

Speakers at the Symposium included the Directors General of all three organizations as well as representative government officials, non-governmental organizations (such as Médecins Sans Frontières/Doctors Without Borders and the Drugs for Neglected Diseases Initiative), and industry participants (Novartis).

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GLP-1 Revolution, Non-Traditional Delivery, and Telehealth Expansion

HIT Consultant

The Centers for Disease Control and Prevention estimates that obesity accounts for $147 billion in annual healthcare costs, an amount which could be greatly lowered through use of the new drugs. But that will almost certainly happen as more pharmaceutical companies enter this market and the economies of scale take hold.

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Healthcare workers are fed up and fighting back

Center for Health Progress

My frustrations increased as the time passed…Why can’t I just see a doctor? I unfairly started to blame the doctors, nurses, and other hospital staff. Our healthcare organizing team is in the process of launching a campaign that will demand more accountability in the healthcare system, to both patients and providers.

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Healthy Data Management: How IT Assists Healthcare Institutions

HIT Consultant

Doctors remotely manage patient data without being tied to a specific medical facility. In Europe, this is GDPR (General Data Protection Regulation), in America, it’s HIPAA (Health Insurance Portability and Accountability Act). Simply open a mobile app and download the report to your smartphone.

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Can Artificial Intelligence Replicate The Human Touch in Healthcare Provision?

HIT Consultant

AI also has the potential to identify, and even design, up to 50 new therapeutic drugs in the next decade, representing a $ 50 billion opportunity for the global pharmaceutical industry, with a 20-40% reduction in pre-clinical costs. Ensuring transparency, accountability, and patient autonomy must be prioritized.