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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

Doctors 148
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Patients love Medicare Advantage, but do providers?

Healthcare ECONOMIST

Just this year a majority of Medicare beneficiaries enrolled in a Medicare Advantage plan. While these plans are popular with patients, I recently wrote that some rural providers are refusing to accept Medicare Advantage due to low reimbursement.

Insiders

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Flexible Medicare MIPS Reporting Options Available Amidst Corona

p3care

In the last quarter of 2020, CMS (Centers for Medicare & Medicaid Services) announced the performance scores for clinicians of QPP MIPS 2019 on its official site. It accounts for quality healthcare services, that CMS recognizes and rewards for. Doctors do not have time to compile necessary data as per the CMS requirements.

Medicare 238
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Diabetes WA reports hack and more briefs

Healthcare It News

Based on its initial investigation, the following information may have been accessed by hackers: name, address, birth date, email, telephone number, marital status, Aboriginal status, Medicare number, referring doctor, and type of diabetes.

Medicare 263
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Mighty Health Raises $7.6M for Daily Health Program for Medicare-Aged Adults

HIT Consultant

Mighty Health is the the first all-in-one daily health program designed for adults ages 50 and up—covers more than 9 million Americans nationwide through partnerships with leading Medicare Advantage and commercial health plans. The app has supported more than 200,000 individuals to date, with exciting plans for expansion and new offerings.

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How CommonSpirit Reduced Medicare Spending by $136M

Home Health Care

CommonSpirit Health carved out $136 million in savings to Medicare for 2020, while also improving overall outcomes for hundreds of thousands of beneficiaries, the company recently announced. CommonSpirit Health is a participant in the Medicare Shared Savings Program (MSSP), which began back in 2012 after being designed by the U.S.

Medicare 115
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Medicare Advantage RADV Audit Final Rule Challenged in Court

Sheppard Health Law

The Centers for Medicare & Medicaid Services (“CMS”) released the final rule on risk adjustment data validation (“RADV”) audits of Medicare Advantage (“MA”) organizations (the “Final Rule”) on January 30, 2023. MAOs will be required to remit improper payments identified during RADV audits in a manner specified by CMS.