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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Generally speaking, doctors control large sums of money both professionally and personally, making them a highly desirable target audience for pharmaceutical companies, device and supply companies, SaaS, and even those outside the healthcare industry, like real estate brokers and investment advisors.

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COVID-19 Lessons: A Path to a Better Health Care System

Accountable Care Doctors

The COVID-19 pandemic has upended health care in America, and as of this writing, is still raging on. A quick snapshot reveals how decades-long investments by CAPP groups to better integrate their care delivery systems is paying off. Fast track the movement from the fragmented fee-for-service system toward value-based payment.