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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Gender: Is there a gender bias to consider?

Doctors 154
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Value-Based Administration Enables All VBC Network Stakeholders to Benefit

HIT Consultant

How Value-based Administration works VBC networks are comprised of multiple stakeholders that may include hospitals, health systems, private practices, payers, accountable care organizations (ACOs), clinically integrated networks, social service networks and community-based organizations (CBOs).

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COVID-19 Lessons: A Path to a Better Health Care System

Accountable Care Doctors

The COVID-19 pandemic has upended health care in America, and as of this writing, is still raging on. A quick snapshot reveals how decades-long investments by CAPP groups to better integrate their care delivery systems is paying off. New initiatives such as hospital-at-home should be encouraged.