Healthcare Success

OCTOBER 3, 2022

Google Search is always updating its algorithm, especially when it comes to content. As an agency, we keep track of these updates and make sure our clients’ websites comply with the latest search engine standards. Think: AI-generated content, pages for the sake of search engines, and general content without any real expertise.

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Healthcare Success

OCTOBER 9, 2023

According to Google, approximately 77% of people use search engines to start their patient journey. Listen to the podcast: So, it makes sense for healthcare businesses to focus their attention on their websites, landing pages, and paid search campaigns. They’ve got to have people that look, sound, and feel like them.

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Healthcare Success

MARCH 28, 2023

Search engine optimization (SEO) is a powerhouse for long-term revenue generation. While search engine optimization isn't a life and death situation, it can certainly kill your website’s earning potential if it's done poorly (or not at all). It should never be an afterthought in your marketing strategy. What Is the Average Cost of SEO?

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Healthcare It News

MARCH 22, 2022

Google Health will embed its search and summarization capabilities within the Meditech Expanse EHR. Meditech will use Google Health's technologies to build a longitudinal health data output that combines data from multiple sources using standard FHIR format. Region Tag: Global Edition.

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Healthcare It News

SEPTEMBER 25, 2023

By Andrea Fox | August 29, 2023 News HCA working with Google Cloud on clinical generative AI The healthcare giant will expand its work with Google to help automate workflows and streamline. By Mike Miliard | August 10, 2023 News Senator wants Google to answer for accuracy, ethics of generative AI tool Sen.

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Health Care Success

MARCH 28, 2022

Is your hospital or medical practice website optimized for local searches? Effective local SEO for doctors, hospitals, and health systems requires a complete understanding of the healthcare consumer’s needs and wants and Google’s ever-changing algorithm. Robust technical SEO that allows search engines to understand your content.

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Etactics

DECEMBER 15, 2023

According to a Hubspot survey, 27% of website traffic comes from organic searches and the use of keywords. To better understand these concepts, business owners must take stock in the art of Search Engine Optimization (SEO). SEO is the action of taking a website and optimizing it, in hopes of ranking highly on a search engine (eg.

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HIT Consultant

JULY 26, 2022

When I log onto my provider’s digital health platform, the Google search bar is never far away. If I Google “Continuous Glucose Monitoring” on my computer, it’s likely that ads for glucose monitoring technology will start popping up on my Facebook and Instagram. Phone tags and missed calls are common.

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Etactics

AUGUST 17, 2023

There’s a reason why a 30-second Super Bowl ad in 2023 had a price tag of $7 million. People are constantly searching on their favorite search engines for information and answers to questions. Each of those search engines keeps track of what phrases people search for. But, how effective is marketing?

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Etactics

JULY 28, 2023

Almost 90% of Americans search for healthcare information on social media. Mobile-Friendly Platform As of September 2020, Google indexes the mobile iteration of a website before the desktop version. Search engine optimization (SEO) is a powerful tool if you know how to use it. Table of Contents What is Healthcare Marketing?

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Healthcare Success

JANUARY 18, 2023

It’s the original bridge between Google search crawlers and people; it is the only way search engines better understand and retrieve what consumers are organically searching for online. But with Google, this approach results in all of those pages ranking poorly. Incorrect header tag use. SEO is a good thing.

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Healthcare 143

Healthcare Success

JUNE 8, 2023

Improved E-E-A-T for SEO E-E-A-T stands for experience, expertise, authority, and trust and is part of Google’s Search Quality Evaluator Guidelines (guidelines that help Google improve the overall user search experience). of all users click on the top three organic Google search results. About 55.2%

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Healthcare Success

NOVEMBER 14, 2022

Reach More Prospects with Search Engine Optimization. Search engine optimization (SEO) improves your organic ranking and supports your paid search campaigns. First, research which keywords and phrases your target audience is searching for and write or refresh website content to include them. More on those later.

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Healthcare Success

NOVEMBER 17, 2023

These market disruptors generally have large marketing budgets and are willing to spend that budget on web design, sleek graphics, search engine optimization (SEO), and more. Not only will this build your reputation and boost search engine rankings, but it will also help reshape your healthcare business’s rebranding efforts.

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HIT Consultant

SEPTEMBER 5, 2023

HIPAA-regulated entities using Google Analytics must refrain from exposing to Google any data that may be considered Protected Health Information (PHI).” But it’s not just Google adding to marketers’ challenges. For those looking for a quick fix, IP masking in Universal Analytics was quickly deemed a dead-end.

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Etactics

APRIL 11, 2024

Did you know that 27% of website traffic comes from organic searches? But first things first, understanding the role that Search Engine Optimization (SEO) plays will help your business reach the top of the search engine rankings, no matter what services you offer. So what exactly is the concept of an organic search?

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