Remove tag amazon-web-services
article thumbnail

Healthcare's newest pivot: consumer identity as the cornerstone of digital health

Healthcare It News

Healthcare has never been "consumer" focused, driven by a "follow-the-money" approach fed by a fee-for-service model that rewards increased consumption of healthcare services. This is akin to how consumers set up media preferences and shopping choices on advanced platforms such as the New York Times and Amazon.

article thumbnail

Digital Health Disconnect Creates Unnecessary Roadblock to Patient Engagement

HIT Consultant

In the race to roll out telehealth offerings and digital patient engagement tools during the height of the pandemic, many providers and health plans inadvertently created a rag-tag assortment of patient portals, health apps and clunky websites that can be impossible to navigate and even more difficult to integrate with existing tech infrastructure.

article thumbnail

Pawsitively Effective: The Ultimate Guide to Veterinary Marketing Strategies

Etactics

There’s a reason why a 30-second Super Bowl ad in 2023 had a price tag of $7 million. If you just jump into marketing without catering it to the people who would be most interested in the services your clinic provides, you won’t realize as many benefits. But, how effective is marketing? Let’s take a look at the Super Bowl.