Remove Patient Experience Remove Pharmaceuticals Remove Prevention Remove Telemedicine
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Why #CES2022 Will Be Keynoted By A Health Care Innovator for the First Time

Health Populi

That a pharmaceutical company executive is speaking on the main stage at CES speaks to digital health’s mainstreaming beyond elite athletes and smartwatches that track activity.

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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Doctors tell patients that an ounce of prevention beats a pound of cure. Today, virtually every type of healthcare business markets, including health systems, hospitals, multilocation providers, solo practices, pharmaceuticals, medical device manufacturers, health plans, consumer brands, and more.

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Health Care Planning for 2022 – Start with a Pandemic, Then Pivot to Health and Happiness

Health Populi

One of my favorite Dr. Seuss characters is the narrator featured in the book, I Had Trouble In Getting to Solla-Sollew. I frequently use this book when conducting futures and scenario planning sessions with clients in health/care.

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Ten Forces Shaping Health Care in 2021: A View from CVS Health

Health Populi

Expanding omni-channel, data-driven, cost-effective health care in the community, tailoring that care, and attending to mental health paint the picture of health through the lens of CVS Health. The company published the Health Trends Report 2021 today, calling out ten forces shaping health care this year.

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When Household Economics Blur with Health, Technology and Trust – Health Populi’s 2023 TrendCast

Health Populi

Most patients have experienced frustrations – in the designer’s parlance, “friction” – when seeking routine care as well as during a routine medical appointment. Clearly, patientsexperiences as consumers of healthcare lack the service levels they expect as payors based on this MITRE-Harris Poll.

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Three More Signposts on the Road to Retail Health – Weight Loss Drugs, OTC Birth Control and Fashion-Meets-the-Flu

Health Populi

Watch, too, for more online medical weight loss programs such as Calibrate which combines telemedicine with medication prescriptions; one of the company’s investors is Optum Ventures, telling us that payors are closely eyeing this lucrative and growing market. FYI, the first birth control pill was approved by the FDA in 1960.