Remove keyword zocdoc
article thumbnail

The Ultimate Guide to Healthcare SEO: 3 Techniques Your Website's Organic Marketing Needs

Healthcare Success

Site Architecture The key to getting a higher organic page rank for more of your desired keywords and phrases lies in proper internal linking and good site architecture using something called “siloing.” Keyword Research The healthcare market is highly competitive. Your keywords determine what you want to be found for in SERPs.

article thumbnail

How to Respond to Patient Reviews (+ Free Examples)

Healthcare Success

Bonus tip: Include one targeted keyword or keyword phrase (e.g., 84% of people trust online reviews as much as friends and family. Here are some of the sites where they’re searching: Facebook. Google My Business. HealthGrades. HIPAA Best Practices for Review Responses. Remind the reviewer that a positive experience is your top focus.

article thumbnail

Multilocation Marketing in Healthcare: The Biggest Challenges

Healthcare Success

Tactics may include Local keyword research Local landing pages Google Business Profile optimization Directory listing management Review and rating management Local link building 10. business name, address, contact information, etc.) share local news, highlights, or spotlights for each location in your corporate communications) 9.