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The Ultimate Guide to Healthcare SEO: 3 Techniques Your Website's Organic Marketing Needs

Healthcare Success

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. Keyword Research The healthcare market is highly competitive. Produce Content Based on Keywords When it comes to SEO, content remains king. This creates silos (e.g.,

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How to Write an Effective Press Release (Plus Tips for Maximizing Exposure)

Healthcare Success

Businesses that leverage social media to promote their press releases further boost traffic to their website , build search engine traffic, and increase public relations activity (e.g. radio and television interviews or quotes in newspapers and other publications). . Something that appeals to the entire readership of the publication.

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How to Respond to Patient Reviews (+ Free Examples)

Healthcare Success

According to HIPAA, hospitals and doctors aren't allowed to share any protected health information (PHI) about reviewers—including whether they're patients. This helps you avoid engaging with negative reviewers or provoking further public online discussion. Bonus tip: Include one targeted keyword or keyword phrase (e.g.,

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How to Write an Effective Press Release (Plus Tips for Maximizing Exposure)

Healthcare Success

Businesses that leverage social media to promote their press releases further boost traffic to their website , build search engine traffic, and increase public relations activity (e.g. radio and television interviews or quotes in newspapers and other publications). . Something that appeals to the entire readership of the publication.

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Why Local Search Marketing Strengthens Your Overall SEO Strategy (Plus, 16 Common Mistakes to Avoid)

Health Care Success

Is your hospital or medical practice website optimized for local searches? Effective local SEO for doctors, hospitals, and health systems requires a complete understanding of the healthcare consumer’s needs and wants and Google’s ever-changing algorithm. What is Local SEO for Doctors, Hospitals, and Health Systems.

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Your Guide to Healthcare Industry Competitive Analysis for Branding & Digital Marketing

Health Care Success

Identify which keywords your target audience is using—even if it’s not words you’d choose. I realize many hospitals and multilocation providers may already have a well-established brand positioning statement. These factors will influence how you shape your content, branding, and creative elements. Market definition. Brand promise.

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How to Create a Healthcare Social Media Calendar

Health Care Success

It’s highly effective when things that affect public health are rapidly changing. Social media channels help hospitals and health systems raise awareness and share information from credible, trustworthy sources (e.g., your website or other public health accounts). Public health monitoring. Crisis Communication.