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How Healthcare Advertisers Can Target Audiences Without Third-Party Cookies

Health Care Success

According to a study by Pew Research Center , “72% of people feel that almost all of what they do online is being tracked by advertisers, technology firms or other companies, and 81% say that the potential risks they face because of data collection outweigh the benefits.”. Why is Google getting rid of third-party cookies? .

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10 Superior Strategies to Increase Your Patient Volume

Etactics

Around 85% of Americans use a smartphone according to the Pew Research Center. JAMA’s 2016 research comparing physician and computer diagnostic states otherwise. Even without that research, as a physician, you’re an expert in your field. But is all of the information these patients looking up accurate?

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11 Marketing Strategies that Support Personalized Healthcare

Healthcare Success

text messages, emails, online patient portals, live chat, and after hours and weekend care services via telemedicine, minute clinics, or urgent care centers). Epsilon research says 80% of consumers are more likely to do business with a company if it offers a personalized experience. More informed keyword research.

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How to Create a Healthcare Social Media Calendar

Health Care Success

As expectations for trustworthy, up-to-date information continue to increase, it’s not surprising that some of the most followed and engaged accounts are in the healthcare industry: Centers for Disease Control and Prevention (CDC): 4.2+ According to a recent Pew Research Service study, 86% of U.S. million FB followers.