Healthcare Success

JANUARY 30, 2023

Prioritize findability Today’s healthcare consumers expect healthcare websites to have: Intuitive navigation Easy-to-understand, educational content Easy, online appointment scheduling Convenient Telehealth options Secure, online access to medical records (e.g., anything actionable should be unified in color/theme, etc.)

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Sequence Health

NOVEMBER 6, 2021

In fact, some of the most successful blogs are written simply with their target audience in mind (plus the right keywords for healthcare). You can use hashtags and healthcare keywords on different platforms to increase visibility even further! Fourth, optimize images! Be Sure Your About Us Is Up to Snuff. Embrace Visuals.

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HIT Consultant

FEBRUARY 23, 2022

The future of medical tools needs to be catalytic as opposed to a hindrance. Today, the most impactful tools used by medical professionals would be their pen and the scalpel. The pen started to evolve to a keyboard about 40 years ago as EMRs (Electronic Medical Records) started to emerge. Evolution of Doctors’ Tools.

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Healthcare Success

FEBRUARY 8, 2023

Healthcare marketers can target specific audiences, keywords, and demographics for each business location under one campaign umbrella. Focus on Keywords 1. Align keywords with your products and services Include core products and services in your keyword strategy. Tie in seasonal medical concerns (e.g.,

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Healthcare Success

JUNE 8, 2023

Sharing an image of their CEO next, just below the header image, effectively draws the reader's eye to a powerful statement that establishes authority. Moreover, this page also acts as a portal to several noteworthy child pages under the About Us silo (e.g., history, mission and values, governance, publications, and more).

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Healthcare Success

NOVEMBER 14, 2022

Over the next seven years, the medical device market will nearly double in size (from USD 495.46 The coronavirus pandemic has significantly increased the usage of “smart” wearable medical technologies , like smartwatches and fitness trackers. billion in 2022 to 964.90 billion in 2030 ). Know Your Buyer Persona.

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Etactics

JULY 8, 2021

They might show up repeatedly in the emergency room, have complex medical problems, have low health literacy, use a number of medications, visit multiple specialists, etc. Most potential patients search for physicians and medical practices on their phones or tablets. You’ve heard coworkers refer to them as “frequent-flyers.”

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Health Care Success

APRIL 4, 2022

Identify which keywords your target audience is using—even if it’s not words you’d choose. An SEO competitive analysis consists of three key focus areas: keywords, backlinks, and SERP features. Key in on keywords. Next, identify under-performing keywords or phrases (e.g., Market definition. Brand promise.

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Sequence Health

NOVEMBER 23, 2022

If you’re a healthcare provider or medical professional, then you know that online visibility is critical. For example, keywords are some of the most critical components of SEO. Selecting relevant, high-traffic keywords can dramatically improve your chances of appearing in search engine results when patients seek answers.

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Healthcare Success

NOVEMBER 17, 2023

Design or refresh visual elements Your name, logo, color schemes, typography, images, and other visual elements must be memorable, cohesive, and effectively communicate your brand values. Focus on keywords, meta tags, and high-quality content. images, infographics, videos, etc.) Use visual elements (e.g., to increase engagement.

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Health Care Success

APRIL 11, 2022

For example, you can target families with aging parents by using keywords and hashtags such as nursing home, home care, arthritis, cancer, and stroke. Data analysts can predict disease outbreaks and conduct real-time disease surveillance and analysis using hashtag- or keyword-based searches. Keywords/hashtags. Publish Time.

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Health Care Success

MARCH 7, 2022

Google favors businesses with relevant keywords, physical locations in proximity to the user, and several pieces of vital information, such as: Website URL. Brand image. telemedicine), and cultivate your business’s image with a robust profile. You can get there, but you’ve got to play by Google’s rules. Directions.

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