What is Programmatic Advertising? Plus, 9 Tips on How to Get Started
Health Care Success
FEBRUARY 14, 2022
Not only does this require a lot of back and forth between brands and their list of publishers, but it’s also costly and inefficient. keywords, metadata). Contextual and keyword targeting. Next, businesses submit a proposal to each publisher to negotiate terms for ad space, placement, and the number of ad impressions.
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