Remove keyword healthgrades
article thumbnail

The Ultimate Guide to Healthcare SEO: 3 Techniques Your Website's Organic Marketing Needs

Healthcare Success

Site Architecture The key to getting a higher organic page rank for more of your desired keywords and phrases lies in proper internal linking and good site architecture using something called “siloing.” Keyword Research The healthcare market is highly competitive. Your keywords determine what you want to be found for in SERPs.

article thumbnail

How to Respond to Patient Reviews (+ Free Examples)

Healthcare Success

HealthGrades. Bonus tip: Include one targeted keyword or keyword phrase (e.g., If not, it’s time to start paying attention and responding to reviews. 84% of people trust online reviews as much as friends and family. Here are some of the sites where they’re searching: Facebook. Google My Business. Thank the reviewer again.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Local Search Marketing Strengthens Your Overall SEO Strategy (Plus, 16 Common Mistakes to Avoid)

Health Care Success

An optimized website and blog containing keywords with optimal search volume. It allows nearby customers to conduct a keyword search based on their needs, learn about your products and services, and get 1-tap access to your contact information. Include relevant keywords, phrases, and NAP (name, address, phone number) information.

Doctors 75
article thumbnail

How to Write an About Us Page for a Healthcare Business (With Examples)

Healthcare Success

Physician Rating and Comparison Database - Healthgrades Why It’s Effective This page uses a built-in navigation bar to enable the user to toggle through three menu options: About, Careers, and Methodologies. Finally, the Mayo Clinic About Us page also shares direct links and access to its most sought-after content and tools (e.g.,

article thumbnail

Multilocation Marketing in Healthcare: The Biggest Challenges

Healthcare Success

Tactics may include Local keyword research Local landing pages Google Business Profile optimization Directory listing management Review and rating management Local link building 10. business name, address, contact information, etc.) share local news, highlights, or spotlights for each location in your corporate communications) 9.

article thumbnail

What is Programmatic Advertising? Plus, 9 Tips on How to Get Started

Health Care Success

keywords, metadata). Contextual and keyword targeting. For example, ads may service on sites such as Vitals or Healthgrades. Real-time audience targeting. Optimize, target, and engage with audiences wherever they are: a. Location-based targeting (e.g., geofencing, event targeting). Contextual targeting (e.g.,