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What Is Geofencing, and How it’s Used in Healthcare?

Healthcare Success

Location data has been a hot topic in the digital space for years, but the way marketers use that data is constantly evolving. Tactics like geofencing leverage location data from mobile devices, allowing healthcare marketers to reach consumers or providers in their local communities. Improved understanding of consumer behavior.

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How Healthcare Advertisers Can Target Audiences Without Third-Party Cookies

Health Care Success

It relies on data about who your audience is and what they are looking for. . Up until recently, advertisers had easy access to valuable third-party data and targeting options from giants like Google and Apple. These companies gathered this data through cookies , hence the name, third-party cookies. . What is First-Party Data?

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Medical Billing for Chiropractic CPT Codes: An Ultimate Guide

Etactics

Current Procedural Terminology (CPT) Codes When discussing billing and coding in the chiropractic space, it’s important to understand some keywords. Make sure to thoroughly document data supporting the medical necessity of the treatment. The more supporting data for a prescribed treatment, the better. Spinal, 5 regions.