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SEO vs. SEM for Healthcare: The Difference Explained

Healthcare Success

Whether you run a multilocation healthcare organization, hospital, or health system, understanding the distinction between search engine optimization (SEO) vs. search engine marketing (SEM)—and how each distinctly helps your business—is important for several reasons. Content accuracy is critical for ensuring high-ranking web pages.

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Why Local Search Marketing Strengthens Your Overall SEO Strategy (Plus, 16 Common Mistakes to Avoid)

Health Care Success

Is your hospital or medical practice website optimized for local searches? Effective local SEO for doctors, hospitals, and health systems requires a complete understanding of the healthcare consumer’s needs and wants and Google’s ever-changing algorithm. What is Local SEO for Doctors, Hospitals, and Health Systems.

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Nuance Integrates DAX Tech with Cerner EHR to Optimize Clinician & Patient Experience

HIT Consultant

. – The collaboration deepens the existing integration of Nuance and Cerner technologies and is expected to help manage administrative workloads that lead to clinician burnout, expand access to care for patients, and enhance healthcare outcomes with clinical documentation that writes itself. Hospitals across the U.S.

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18 Strategies That Make Great Healthcare Website Designs

Healthcare Success

Defining your target audiences and their buyer personas are critical success factors in building your website. Hire a skilled photographer to take a series of posed and unposed photographs at your medical office, hospital, or organization and use them across your website and other marketing channels.

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Amerigroup Georgia & GoMo Health Lead the Way in Autism Spectrum Early Detection and Intervention for Georgia Children and Families

GoMoHealth

More than 89,000 families and caregivers have participated in new program, increasing access to resources and support to help children reach their fullest potential. Additionally, members can text simple keywords that prompt instant content. To learn more, visit www.gomohealth.com.

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Medical Healthcare Marketing: An Ultimate Guide

Etactics

Consumers don’t tend to buy products they aren't familiar with, and this is no different when it comes to looking for a good hospital or care facility. This way the viewing is the same whether you access the site on a phone, computer, tablet, or another device. And that’s okay! It comes with the job.

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Why Your Hospital Needs a Podcast | Ep.27

Vie Healthcare

In Episode 27 of The Healthcare Leadership Experience , Lisa is joined by Lisa Larter from The Lisa Larter Group to discuss the benefits of your hospital launching a podcast. This episode is sponsored by VIE Healthcare Consulting ® which has proudly helped hospitals save $772 million since 1999. Podcasting has now surpassed Netflix.