Health Care Success

MARCH 14, 2022

Healthcare organizations need to embrace these new technologies to stay competitive. As consumer trends continue to shift and evolve at a neck-breaking pace, it’s more important than ever to make it easier for people to connect with your healthcare organization through targeted, relevant ads. . In today’s blog post, I share.

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Accountability Quality Control Healthcare 105

Healthcare Success

JANUARY 30, 2023

Take time to flesh out an integrated marketing plan that delivers a holistic brand experience and aligns with best practices. Working with experienced creative directors and graphic artists specializing in the healthcare market can help ensure your website design hits the right note with your visitors. Proper Planning 1.

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Healthcare Integration Regulations Prevention 173

Health Care Success

MARCH 23, 2021

Healthcare consumerism has changed the way we do marketing for hospitals. The patient of the past took orders from the healthcare provider, while the modern healthcare consumer makes their own decisions. We’ve talked a lot about healthcare consumerism and what this means for marketing. Understand who you are.

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Hospitals Healthcare Patient Experience Healthcare Providers 98

Health Care Success

JANUARY 31, 2022

Why This Matters for Healthcare Advertisers . Four Ways Healthcare Marketers Can Prepare for a Cookie-less World. Though the impact is unknown, Google’s efforts to phase out the third-party cookies on Chrome will dramatically affect options and data points healthcare marketers can advertise. Now for some basics about data. .

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Healthcare Regulations 64

Healthcare Success

FEBRUARY 8, 2023

Google Ads (and its much smaller competitor Microsoft) work so well because they target people actively searching for healthcare solutions. Google Ads are also: Optimizable Flexible Fast Precise Finally, Google Ads is also an excellent tool for marketing healthcare providers on a location-by-location basis. Focus on Keywords 1.

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Healthcare Healthcare Providers 154

Healthcare Success

JANUARY 18, 2023

On the surface, going after the same keywords multiple times seems like a good idea. In this blog post, I share some of the most common over optimization problems we face when auditing healthcare websites. We see over optimization on virtually every healthcare site we audit. Keyword stuffing. More keyword stuffing.

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Healthcare 143

Healthcare Success

JUNE 8, 2023

What do you consider the most important pages on your healthcare website? In this article, you’ll learn: The objective of an About Us page Why it’s beneficial for SEO and your brand About Us page examples Tips for writing an effective About Us page What Is an About Us Page for a Healthcare Company?

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Healthcare Success

MAY 1, 2023

Building a multilocation healthcare business expands your reach, patient base, and profit margin. A multilocation marketing plan requires careful consideration of the unique needs and characteristics of each location while also maintaining consistency and alignment with your overall brand messaging and marketing goals. The good news?

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Healthcare Doctors Patient Experience Quality of Care 164

Healthcare Success

NOVEMBER 17, 2023

Have your products, services, or target audience evolved to the point where they no longer align with your brand? Did your business neglect to establish proper healthcare branding from the beginning? Most brands evolve every three to ten years, but healthcare rebranding doesn’t have to be scary or daunting.

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Healthcare Patient Experience Quality of Care Doctors 180

Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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Healthcare Doctors Patient Experience Hospitals 260

Health Care Success

APRIL 4, 2022

If you want your healthcare business to rank high on Google or Bing, you have to analyze, compare, and contrast your marketing efforts with your competitors. The benefits of competitor analysis in healthcare, And a guide to healthcare competitive analysis for every marketing branch. Market definition. Brand promise. Paid Search.

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Healthcare Hospitals Telemedicine Healthcare Providers 52

Health Care Success

FEBRUARY 22, 2022

When the C-suite is aligned and shares a unified, consistent message throughout the entire organization, it instills loyalty, trust, and confidence in your brand, mission, and goals. . Thought leadership reinforces trustworthiness, competence, and credibility and helps healthcare organizations stay competitive. tone, voice, message).

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Integration Healthcare Hospitals Performance improvement 107

Health Care Success

APRIL 11, 2022

Ever since the COVID-19 pandemic, more people are searching social media for reliable healthcare news and resources. Healthcare professionals provide a human necessity, not just a retail product or luxury service. Why Do You Need a Social Media Calendar for Your Healthcare Brand? million Facebook (FB) followers. Raise Awareness.

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Healthcare Hospitals Accountability Prevention 116

Health Care Success

NOVEMBER 10, 2021

While branding can be difficult for virtually any type of organization, it’s often especially challenging for multilocation healthcare providers. You see, most of our clients are multilocation healthcare businesses. Common Branding Challenges for Multilocation Healthcare Businesses . Does it align with your vision and values?

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Doctors Healthcare Urgent Care Hospitals 61

Medi Leadership

MARCH 27, 2023

Forced to evolve or else, this is a time of intense transformation for healthcare leaders. In our experience coaching healthcare leaders, we’ve found it takes an expanded set of leadership competencies to drive meaningful transformation at the speed our industry is changing. What’s a Complexity Fit healthcare leader?

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Healthcare Clinical Practice Hospitals Prevention 94

Health Care Success

OCTOBER 25, 2021

While content marketing is growing in popularity, healthcare content marketing is more challenging than ever. In this guide to healthcare content types, we share four ways to match your message with the best content asset. . Four Strategies for Choosing Healthcare Content Types. Do you need a video or an infographic?

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Healthcare Doctors Regulations Prevention 103

Medi Leadership

MARCH 27, 2023

Forced to evolve or else, this is a time of intense transformation for healthcare leaders. In our experience coaching healthcare leaders, we’ve found it takes an expanded set of leadership competencies to drive meaningful transformation at the speed our industry is changing. What’s a Complexity Fit healthcare leader?

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Healthcare Clinical Practice Hospitals Prevention 52