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Home Care Agencies Becoming ‘More Strategic’ on Sales, Marketing Fronts

Home Health Care

Home care’s stock has continued to rise, as partners and payers increasingly acknowledge the value of non-medical support. But as home care providers increasingly solidify their role in the larger care continuum, they will need to beef up their sales and marketing efforts in order to truly capitalize on opportunities.

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What States Get Right And Wrong When It Comes To Home-Based Care Support

Home Health Care

“Minnesota has long taken pride in doing very well in providing care for Minnesotans, whether it be the older adults or people with disabilities, so I think we have continued to work on that,” Kathy Messerli, executive director at the Minnesota Home Care Association, told Home Health Care News. “I

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Maxim Healthcare Group Splits; HouseWorks Agrees to Buy Greater Boston Home Care

Home Health Care

HouseWorks announced that it has signed a definitive agreement to purchase Greater Boston Home Health Care Inc. Founded in 1992 by Edward McGonagle, Greater Boston Home Care provides personal care services. “I Boston-based HouseWorks is one of the nation’s largest independent home care companies.

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Supporting the Continuum of Care for Serious Illness in Medicaid Managed Care

NASHP

Supporting the Continuum of Care for Serious Illness in Medicaid Managed Care October 25, 2021 / by Salom Teshale, Kitty Purington, Wendy Fox-Grage, and Mia Antezzo. Comprehensive care coordination. billion on chronic obstructive pulmonary disease (COPD) per year. Assessment and management of pain and other symptoms.

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Addus’ Turnover Rate Down To 55%, But Room For Further Improvement Is Limited

Home Health Care

However, at just below 55%, Addus CFO Brian Poff doesn’t believe there’s a ton more room for improvement, given the realities of the personal home care industry. The Frisco, Texas-based Addus provides personal care, home health care and hospice care, but personal care makes up the great majority of its revenue.

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WelbeHealth’s Michael Le On The Future Of Innovative At-Home Care Models

Home Health Care

This article is a part of your HHCN+ Membership In the broader at-home care space, Dr. Michael Le is considered an innovator. His impressive resume — which also includes time at Optum Home & Community Care and CareMore Health Plan — places him at the forefront of the movement bringing more care to the home and the community.

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CMS To End Hospice MA Carve-In: Insights For Home-Based Care Providers

Home Health Care

But the failure of hospice’s fit within VBID points to larger problems that exist somewhere between home-based care providers and MA plans. Along the way, hospice care and other tangential services were supposed to become a larger part of the program. Home health providers will be the first ones to tell you so.