Sat.May 01, 2021 - Fri.May 07, 2021

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Healthcare Marketing to Seniors: How to Create and Distribute on-Target Messaging

Healthcare Success

Is your “marketing to seniors” an audience turn-off? Are you inadvertently alienating the mature audience that you want to attract? Many people get genuinely upset—insulted, really—for a simple reason. This audience doesn’t like being included in the advertiser’s image of a “mature audience.” It seems to portray them as nearly over-the-hill, which is strongly contrary to their younger self-image.

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How Virtual Care is Morphing into “Just” Healthcare – my post in Medecision Liberation

Health Populi

The pandemic accelerated many Very Big Deals in digital health venture capital investment, mergers and acquisitions, and the re-emergence of SPACs in health care. A closer look at this activity points to a key trend that will persist post-pandemic: that telehealth and the broader theme of virtual care is re-shaping how health care is delivered. This graphic comes out of my current thinking about telehealth across the continuum of care.

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Black Women Deserve Better Health Care

Center for Health Progress

A large part of my job is advocating for the needs of BIPOC communities in meetings with legislators and government representatives, and I am often one of the only people of color in the room. When a white physician says, “people of color don’t trust the health care system, it’s just their culture,” and heads nod around the room, I have to take a deep breath and speak up, reminding everyone that the basis of this mistrust is well-founded.

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Maternal Mental Health Awareness During Pregnancy - Isabel Healthcare

Isabel Healthcare Blog

Pregnancy is portrayed as a time of happiness and emotional well-being, and for many that is their experience, but evidence shows mental illness can affect women in pregnancy. Pregnancy impacts women from many angles with regards to their physical and mental health and also the baby’s health. There is much debate over whether you are more or less likely to have ill mental health during pregnancy.

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How to Battle Layoffs: The Career Star Accelerator Bootcamp

Facing layoffs in your organization? Support your team members' career transition with Career Star Accelerator Bootcamp: Custom Resume & LinkedIn Revamp + 6 Weeks of Career Coaching. Our certified resume writers will create job search-winning resumes and LinkedIn profiles while they work with a career coach to learn unique strategies to stand out, attract the right employers, automate their job search, and land their dream job.

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Rebuild & Recover: Working (and Living) on the Other Side of COVID

Medi Leadership

We’ve (almost) made it on the other side, and yet the light at the end of the tunnel doesn’t feel as bright as anticipated. While some areas of pressure have been released, new burdens are mounting and healthcare workers and leaders are questioning where and how things, and even they, fit. More than ever, I’m hearing clients experiencing a sense of feeling overwhelmed, unclear, frustrated, and even lost.

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Consumers’ Health Concerns Grow in the Pandemic Across All Categories – And More Trust Virtual Care

Health Populi

While the “in-person” visit to a doctor or medical professional continues to rank first as consumers’ most-trusted information source, the virtual doc or clinician rose in trust during the COVID-19 pandemic, according to Euromonitor’s latest read on Consumer Health: Changes in Consumer Behaviour during COVID-19. The first four most-trusted sources for health information in 2021 remained the same short-list from 2020: doctors in-person, pharmacists, nutritionists and dieti

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Postpartum Mental Health Awareness - Isabel Healthcare

Isabel Healthcare Blog

In a recent blog we covered mental health conditions which can occur during pregnancy , but there are also some mental health conditions which can occur after the woman has given birth. The postpartum period is up to a year after giving birth, If a woman has experienced mental ill health in the past, then she is more likely to become mentally unwell during pregnancy or in this postpartum period than at other times in her life.

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Brand Recovery for Leaders: A 3-Step Approach

Medi Leadership

A leader’s brand is how others see — and what they say — about him or her (often when the leader is not around). Ever since Tom Peters introduced the concept in a famous late-’90s article in Fast Company , leaders have worked on building their brands from scratch. They have also attempted to reinvent their personal brands. What is often less understood, however, is how leaders can recover their brands if they have been weakened or damaged.

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5 lessons learned for innovating inside a health care system

Osf Healthcare

It’s exciting to come up with ideas that can potentially impact the world around you. But it’s not terribly easy to turn those concepts into working technology or products that people want to use or buy. The Office of Innovation Management, a part of OSF Innovation, helps Mission Partners move their health care ideas from concept to reality.

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Waiving Patent Protections for Vaccines is a Damaging and Short-Sighted Move

Healthcare Leadership Council

Biopharmaceutical companies are receiving justified praise for the rapid speed with which they produced effective vaccines against COVID-19, offering hope for a return to normalcy from a pandemic that has cost lives and damaged economies. The success of vaccine production underscores the critical importance of investments in research and development and the value those investments can bring in the future.

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5 Essentials for Healthcare CIOs: A Provider Data Management Checklist

Complete and accurate provider data is essential for health organizations to operate effectively. A better understanding of your provider network helps to understand patients and consumers, identify gaps in care, and make the best possible decisions for your businesses. A modern provider data management solution should power a complete and accurate view of each of your providers, make this data easily accessible across functional groups, and be flexible and agile enough to scale. with your needs

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Thinking Mothers’ Health at Mother’s Day 2021…and the Marshall Plan for Moms

Health Populi

To all the Moms I’ve loved and lost and those I still blessed to have in my life… I’m thinking about our collective and individual health this 2021 Mother’s Day weekend. There are three themes that whirl in the current Moms’ Health Mix: The impact of the COVID-19 pandemic on mothers’ health and life. Mom-economics and the She-Cession — the financial roots of health inequity, and.