Primary Care 2.0 – How Crossover Health is “Re-Bundling” Health Care
Health Populi
JANUARY 26, 2021
In 2020, investments in digital health reached $14.1 bn , much of which went into niche applications like lab testing, medication adherence, and on-demand triage for urgent care. These companies targeting primary care components represent the “unbundling of the family doctor,” as CB Insights recently coined the market trend. Fragmentation is a hallmark of the U.S. health care system, or more aptly “non-system” as my old friend J.D.
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