Top Health Care Quality Digest Home Care Accountability Content for Mon.May 03, 2021

Mon.May 03, 2021

Healthcare Marketing to Seniors: How to Create and Distribute on-Target Messaging

Healthcare Success

MAY 3, 2021

Is your “marketing to seniors” an audience turn-off? Are you inadvertently alienating the mature audience that you want to attract? Many people get genuinely upset—insulted, really—for a simple reason. This audience doesn’t like being included in the advertiser’s image of a “mature audience.” It seems to portray them as nearly over-the-hill, which is strongly contrary to their younger self-image.

Healthcare

Healthcare Pharmaceuticals Medicare Integration

Consumers’ Health Concerns Grow in the Pandemic Across All Categories – And More Trust Virtual Care

Health Populi

MAY 3, 2021

While the “in-person” visit to a doctor or medical professional continues to rank first as consumers’ most-trusted information source, the virtual doc or clinician rose in trust during the COVID-19 pandemic, according to Euromonitor’s latest read on Consumer Health: Changes in Consumer Behaviour during COVID-19. The first four most-trusted sources for health information in 2021 remained the same short-list from 2020: doctors in-person, pharmacists, nutritionists and dieti

Doctors

Doctors Telemedicine Home Care

Mon.May 03, 2021

Healthcare Marketing to Seniors: How to Create and Distribute on-Target Messaging

Consumers’ Health Concerns Grow in the Pandemic Across All Categories – And More Trust Virtual Care

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