Brand Recovery for Leaders: A 3-Step Approach
Medi Leadership
MAY 6, 2021
A leader’s brand is how others see — and what they say — about him or her (often when the leader is not around). Ever since Tom Peters introduced the concept in a famous late-’90s article in Fast Company , leaders have worked on building their brands from scratch. They have also attempted to reinvent their personal brands. What is often less understood, however, is how leaders can recover their brands if they have been weakened or damaged.
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