Healthcare Success

JULY 11, 2022

Google Analytics is an extremely powerful tool for healthcare businesses. In this blog post, I share: What is Google Analytics 4 (GA4)? Pros & Cons What Does This Change Mean for the Healthcare Industry? GA4 provides simplified pre-built reports, allowing marketers to identify trends and data irregularities quickly.

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Healthcare Success

OCTOBER 3, 2022

Now that we understand this update and how it works, let's look at ways to optimize your content, get it ranking high again, and attract more high-quality leads to your healthcare website. Here are 13 ways to create useful, high-quality content for your healthcare consumers: 1. include meta descriptions, tags, and images).

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Healthcare Success

JANUARY 18, 2023

In this blog post, I share some of the most common over optimization problems we face when auditing healthcare websites. We see over optimization on virtually every healthcare site we audit. A trending keyword, phrase, or event can often help improve your page rank. Incorrect header tag use. Keyword stuffing.

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Healthcare Success

NOVEMBER 17, 2023

Did your business neglect to establish proper healthcare branding from the beginning? Most brands evolve every three to ten years, but healthcare rebranding doesn’t have to be scary or daunting. Today’s healthcare businesses face new and aggressive competition on multiple fronts.

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Sheppard Health Law

JANUARY 13, 2023

Morgan Healthcare Conference is how our healthcare industry today is addressing the mental health needs of Americans. Like much of the rest of healthcare, it is a mix of exciting innovation, contradictions, siloed approaches and the entrepreneurial Wild West. Mental Health, Virtual Care and the Healthcare System.

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Health Care Success

NOVEMBER 10, 2021

While branding can be difficult for virtually any type of organization, it’s often especially challenging for multilocation healthcare providers. You see, most of our clients are multilocation healthcare businesses. Common Branding Challenges for Multilocation Healthcare Businesses . We know this from experience.

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