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The Ultimate Guide to Healthcare SEO: 3 Techniques Your Website's Organic Marketing Needs

Healthcare Success

In addition to improving website content, SEO is achieved by optimizing several on-page and off-page elements like header tags, meta descriptions, image tags, URLs, high-quality backlinks, and social engagement. Alt Tags Alt tags are HTML attributes found in the source code of your site and are applied to image tags.

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The Evolution of a Patient Ambassador – Learning from Stacy Hurt

Health Populi

My Zoom invitation to Stacy was a very convenient excuse for me to catch up with a friend in the field: we have known each other since Stacy started to grow her health-social media presence on Twitter. And that involvement in social media is intimately woven with Stacy’s patient advocacy journey….for

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6 Crucial & Updated Medical Device Marketing Strategies

Healthcare Success

They leverage social media to share how their: Devices have helped small children and babies living with brain conditions Devices have transformed the lives of those living with movement disorders New technology platforms can improve how health systems communicate. on-site advertisements) Social media ads (e.g.,

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Is it Time for a New Healthcare Brand – Or a Rebrand?

Healthcare Success

Try things like surveys, focus groups, patient advisory boards, community events, and social media interactions to encourage more reviews. For more information about responding to patient reviews, read our blog, “ How to Respond to Patient Reviews (+FREE Examples). Stay active on social media and engage with your audience.

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Pawsitively Effective: The Ultimate Guide to Veterinary Marketing Strategies

Etactics

For this blog post, we’ve put together an ultimate guide to veterinary marketing strategies. There’s a reason why a 30-second Super Bowl ad in 2023 had a price tag of $7 million. We’ll get into the other aspects later in this blog. In other words, it even extends to how your organization portrays itself on social media.

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Medical Healthcare Marketing: An Ultimate Guide

Etactics

Almost 90% of Americans search for healthcare information on social media. Factors such as how quickly a patient can make an appointment, reviews of healthcare providers, and how healthcare marketing teams use social media drive buying decisions. You can “boost” specific posts to reach a wider audience for a set price.

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Why Local Search Marketing Strengthens Your Overall SEO Strategy (Plus, 16 Common Mistakes to Avoid)

Health Care Success

In today’s blog post, I share: What local search marketing is, Why it’s valuable for healthcare organizations, What it takes to rank for local SEO. An optimized website and blog containing keywords with optimal search volume. Consider file names, title tags, ALT tags, and captions when adding images to your website or blog.

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