Remove blog tag Patient Portal
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Getting Started With Google Analytics 4 for Healthcare Brands

Healthcare Success

In this blog post, I share: What is Google Analytics 4 (GA4)? For example, suppose most of your patients prefer using desktops to fill out new patient forms ahead of their appointments but mobile devices to schedule appointments. Google Analytics 4 makes it easier to track patients across all of your platforms.

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Is it Time for a New Healthcare Brand – Or a Rebrand?

Healthcare Success

The healthcare industry is evolving, too, so it’s crucial to stay ahead of emerging trends—like the rise of healthcare consumerism and the intrinsic value of creating a positive patient experience—or risk falling behind your competition. For example, the weight loss industry has undergone a major branding shift in recent years.