Remove blog tag Medical Technology
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ChatGPT AI-Generated Content Dangerous for Healthcare?

Healthcare Success

At the core of this technology are a few geeky innovations: NLP: Natural Language Processing (NLP) helps machines understand language by breaking apart written or spoken words into smaller components—sort of like your English teacher does with Shakespeare! In next week’s blog post, we dive deeper into the newest member, Experience.

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[Podcast] COVID Disruption & Its Indelible Mark on Healthcare Marketing

Healthcare Success

When a hospital or multilocation practice experiences a staffing shortage due to illness, like COVID, you're often required to hire temporary labor, like traveling nurses, which can come with a much higher price tag that impacts your bottom line. Both Alan and I have covered COVID-related topics on our blogs. What Does That Mean?

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Getting Started With Google Analytics 4 for Healthcare Brands

Healthcare Success

In this blog post, I share: What is Google Analytics 4 (GA4)? For example, secure online portals allow healthcare businesses to share lab work and other medical test results more quickly, reducing patient anxiety and saving healthcare staff time. Transitioning to new or upgraded technology is never easy.

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6 Crucial & Updated Medical Device Marketing Strategies

Healthcare Success

Over the next seven years, the medical device market will nearly double in size (from USD 495.46 The coronavirus pandemic has significantly increased the usage of “smart” wearable medical technologies , like smartwatches and fitness trackers. billion in 2022 to 964.90 billion in 2030 ). Know Your Buyer Persona.

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Is it Time for a New Healthcare Brand – Or a Rebrand?

Healthcare Success

Optimize the Patient Experience so That Your Organization Lives Up to its New Brand Promise(s) In today’s competitive landscape, carving out an unmatched patient experience from start to finish is as critical as delivering top-notch medical care. Upgrade physical facilities and technology systems Do your exam rooms feel old or outdated?

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Day 4 Notes from the 41st Annual J.P. Morgan Healthcare Conference

Sheppard Health Law

According to McKinsey, “the cost to treat the diabetes of a patient with depression is, on average, almost $20,000 higher than for a patient without depression, due to factors such as medical complications, reduced access to preventive care, and challenges with illness self-management.” What should be done instead?