blog tag Coordination of Benefits 
Healthcare Success
NOVEMBER 17, 2023
Your Health Brand Has Become Lost in a Sea of Sameness Healthcare consumers will associate your logo, imagery, typography, and messaging with your products or services and their benefits. Have your products, services, or target audience evolved to the point where they no longer align with your brand?
Sheppard Health Law
JANUARY 13, 2023
One of the topics I followed with keen interest this week at the J.P. Morgan Healthcare Conference is how our healthcare industry today is addressing the mental health needs of Americans. Like much of the rest of healthcare, it is a mix of exciting innovation, contradictions, siloed approaches and the entrepreneurial Wild West.
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