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The 7 Ps of Marketing

Healthcare Success

As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. Build a heightened awareness of consumer needs. Adapt more easily to changing consumer needs. Create a stronger industry position.

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8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

Healthcare Success

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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The Retail Health Battle Royale in the U.S. – A Week-Long Brainstorm, Day 1 of 5

Health Populi

Every day this week in this Health Populi blog, I will discuss these events and their implications for health care, most importantly impacts and import for U.S. health citizens: that is, consumers, patients, caregivers, and clinicians (especially nurses, pharmacists, and physicians).

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8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

Healthcare Success

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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Getting Started With Google Analytics 4 for Healthcare Brands

Healthcare Success

Google Analytics is an extremely powerful tool for healthcare businesses. In this blog post, I share: What is Google Analytics 4 (GA4)? Pros & Cons What Does This Change Mean for the Healthcare Industry? One of the most important features of GA4 is its automatic event tracking. How to Get Started Dos and Don’ts.

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Elevate healthcare delivery with Microsoft Cloud for Healthcare

Cloud Blogs

In the post-COVID-19 environment, providers and other healthcare organizations face complex challenges. Protecting data security in healthcare is also a pressing concern. In the e-book “ Enhancing healthcare delivery with cloud solutions ,” discover how to create and sustain a competitive advantage in the digital era.

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5 Easy Ways to Improve Collecting Payments from Patients

Etactics

In the healthcare space, anything that relates to revenue falls under the industry process formerly known as “the revenue cycle”. It’s a very important process since organizations don’t get very far without revenue. You might be reading this and thinking that collecting these payments is easier said than done. You're not wrong!